Adelaida Cellars introduces new label
Several of the 2013 and 2014 wines will feature the new labels along with the entire 2015 vintage
–Adelaida Cellars, located in the Adelaida District of Paso Robles, has introduced a new label design that they feel, “conveys the distinct location of its estate vineyards.”
Chuck House and Jeffrey Caldewey, of Napa-based ICON Design Group, designed the new wine label and updated the brand.
“This project was years in the making,” said general manager Jessica Kollhoff, “We really had to be careful with such an established brand, but knew an updated look that represented the wines, the place, and the people was necessary. Once the new Adelaida District AVA was approved, we felt the timing was right. We are thrilled that the new label captures the special place of Adelaida.”
House said he fell in love with the Adelaida project before he even stepped foot on the property. After speaking with the family ownership of Adelaida, he began exploring the property. “What I loved about Adelaida was the fact they really get to own the area,” said House. “When I first visited the beautiful mountain vineyards and tasted the wines I was truly transported into this magical place, I knew that had to be the focus of the label, it was really quite simple.”
The focal point of the label is a pencil drawing of the estate vineyards depicted from Adelaida’s highest viewpoints at an elevation of 2,200 feet above sea level.
A Signature Series, which pays homage to owner and author Elizabeth Van Steenwyk was also created. These upper tier wines feature her signature below the left justified copy, much like the text in a book.
Several of the 2013 and 2014 wines will feature the new label along with the entire 2015 vintage, including the celebrated wines from the historic HMR Vineyard. The new label designed for the HMR estate wines, from the 50+ year-old vines, pays respect with its classic Burgundian package.
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