Paso Robles News|Tuesday, January 24, 2017
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Companies: Have you tried native advertising? 

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Customer engagement increases with content that reads like editorial

–Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available in the form of promoted articles in the Paso Robles Daily News.

Sponsored content is designed to blend in with editorial content. Examples range from story packages to sponsor-written posts. Publications use a variety of media, including text, videos and photos, and extend the reach of the content via social media and email promotions.

Native advertising is a powerful new option

  • People view native ads 53-percent more frequently than traditional ads.
  • Native advertising can increase brand lift by as much as 82-percent.
  • Purchase intent is 53-percent higher when consumers click on native ads instead of traditional ads.
  • Native ads containing rich media can boost conversion by as much as 60-percent.

 

One great way to get in touch with a local audience via native advertising is by purchasing a promoted article in the Paso Robles Daily News. Sometimes an advertiser has more to say than will fit in a display ad, making a promoted article a better way to communicate to the people of Paso Robles.

The staff at the Paso Robles Daily News can professionally write and edit your article, provide a proof, and distribute your message widely to the community.

Purchasing a promoted article includes:

  • Article highlighted at top right of home page
  • Article posted on website indefinitely
  • Email distribution to over 4,000 subscribers
  • Facebook post to 15,000 followers
  • Additional social media post posts to Twitter, Tumblr and LinkedIn

 

Promoted article opportunities are available on the Paso Robles Daily News, as well as the A-Town Daily News, San Luis Obispo Visitors Guide and Templeton Community Guide.

About Access Publishing

Access Publishing provides local business marketing solutions. Access is a local leader in Internet advertising, local search engine optimization, online marketing, web design, article writing and graphic design. Access creates magazines, guides and directories in San Luis Obispo County. For more information, call (805) 226-9890.

 

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About the author: Access Publishing

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, or follow his blog.

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