Feds add rules for wineries using social media
Santa Rosa Press Democrat reports:
ATF puts new rules on social media for wineries
Beverage makers selling wine, beer and spirits using the freewheeling world of social media are being gently reined in by the Alcohol and Tobacco Tax and Trade Bureau.
In new guidelines, the federal government declared that sites like Facebook, Twitter and LinkedIn are essentially new forms of advertising. As a result, companies selling adult beverages on those sites are subject to advertising rules, according to regulators.
Now, companies that advertise beverages on social networking sites, blogs, mobile applications and video sharing sites like YouTube will have to include mandatory statements on their profile or brand pages and refrain from making prohibited statements, such as false health claims.
See full story at The Press Democrat
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