Paso Robles News|Monday, December 22, 2014
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Hope Family Wines appoints on-premise national accounts distributor 

Hope-Family-WinesHope Family Wines has named The Mark Wine Group as their representative for on-premise national accounts. Kevin Eyster, vice-president of sales for Hope Family Wines, says he’s thrilled to forge a new relationship to further bolster representation of their diverse portfolio of brands including Liberty School, Treana, Austin Hope, Candor and Troublemaker. Eyster says, “The support of the Mark Wine Group will provide significant growth opportunity for new accounts and customers while reinforcing the Hope family’s commitment to making an honest product.”

President of Hope Family Wines, Austin Hope, says “We are proud to introduce Mark Wine Group’s vision and expertise into the growing Hope Family Wines business. As we expand, our national accounts will play an integral role in increasing brand exposure and broadening the reach of our unique portfolio of Paso Robles wines. Joining forces with a like-minded family business, like The Mark Wine Group, allows us to tap into these larger channels while reinforcing what makes Hope Family Wines a special presence in the winemaking space.”

Similarly, The Mark Wine Group’s enthusiasm for the collaboration stems from the homogenous desire to work with premier family businesses that offer unprecedented wine portfolios to their target demographic. Mark Gmur, President of The Mark Wine Group says, “Paso Robles is a really exciting region and we are delighted to represent one of the original wine growing families from the area. Hope Family Wines is about the highest quality wines that are well priced, which is exactly the kind of partner we strive to work with. We look forward to the road ahead working with a respected and impressive producer.”

About Hope Family Wines

As background, the Hope family has been growing grapes in Paso Robles for more than 30 years acting as a pioneer in this Central Coast region of California, helping to put Paso Robles on the map alongside California’s powerhouse regions. Hope Family Wines produces five labels that range from playful to sophisticated including Troublemaker, Liberty School, Austin Hope, Treana and Candor. President of Hope Family Wines, Austin Hope, found his passion working alongside his family and graduated from Cal Poly San Luis Obispo with a degree in fruit science before seeking out mentorship in Napa working alongside prestigious Caymus founder, Chuck Wagner. Adding to his arsenal of family knowledge about growing grapes, managing a label, and bringing fruit directly to market, Austin returned to take over operations at Hope Family Wines.

About The Mark Wine Group

Established in 2007, The Mark Wine Group wine portfolio is the premier collection of nationally distributed family wineries, all available exclusively to national restaurant and hotel chains in all 50 states. Wineries available from The Mark Wine Group span the globe from Napa to Nimes, Paso to Piemonte, Monterey to Mendoza and beyond. The portfolio is the largest collection of marketable family and independent wineries under one roof available to the on-premise national account arena.


About the author: Scott Brennan

Scott Brennan is the editor and publisher of the Paso Robles Daily News.

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