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Paso wine served in new ‘California Square’ bottle 

California Square

Sonoma County wine producer Truett-Hurst today announced the launch of an all-new line of “California Square” wines that the company describes as eco-friendly.

California Square comes in three varieties of premium appellation-based wines, each offered in a retro/chic bottle, crafted by winemaker Virginia Marie Lambrix, the winemaker for VML and Truett-Hurst wineries. The 2012 vintage of California Square includes a Paso Robles Cabernet, a unique Paso Robles Three Red Blend and a Russian River Valley Chardonnay.

“Introducing an alternative package is tricky,” according to Lambrix. “The wine inside has to over deliver and create a memorable impression for the consumer.” She adds, “We worked hard to create these wines- from carefully selecting the vineyards to blending over the course of weeks. We truly hope the customers see these wines as a testament of our commitment to both quality and eco-friendly principles.”

The three wines were a hit when Truett-Hurst and Total Wine & More featured them in a sneak preview prior to the 65th annual Primetime Emmy Awards in Los Angeles in late September, the company said in a statement. Stars like Modern Family’s Ed O’Neil, The Good Wife’s Chris Noth and Emmy winner Tony Hale of Veep raved about the wines during the event.

Accentuating California Square’s super premium wine is its distinctive package, created by design firm Stranger & Stranger’s Kevin Shaw, which harkens back to classic spirit bottles with their square shapes and memorable art. The packaging features embossing, vintage graphics, and lush deep shades of gold, burgundy, and cobalt blue selected to appeal to wine lovers’ taste and style. Each side of California Square offers a different tactile impression, enhancing the sensory aspect of fine wine.

California Square’s exquisite good looks beg for repurposing, the company says.. The empty bottles can be filled with olive oils or infused vinegars and can be used as flower vases or candleholders. Additional ideas for repurposing and a request for more ideas from consumers can be found on the California Square website: www.casquarewines.com.

About Truett-Hurst

Truett-Hurst Inc. is a premium wine sales, marketing, and production company based in the acclaimed Dry Creek and Russian River valleys of Sonoma County, California.Offices are located at 4035 Westside Road, Healdsburg, CA 95448, (707) 431.4423.

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.