Third Thursday event puts community first
Must! charities has teamed up with several downtown Paso Robles businesses to host “Third Thursday,” wherein every third Thursday of the month, consumers can shop, eat, drink and play knowing that a portion of the proceeds will help create sustainable health, hope, compassion and resources for those in need. Third Thursday begins October 17, 2013.
The Third Thursday concept originated as a co-branding customer appreciation day by Jacque Leonard, owner of Salon Roux in downtown Paso Robles. Leonard was subsequently asked if the concept could be shared in a more profound way through must! charities by Carole MacDonal of Il Cortile Ristorante and La Cosecha Bar + Restaurant.
“I was more than grateful to be a part of a bigger picture. It’s amazing to see our Third Thursday event spread to the downtown merchants and restaurants. It warms my heart to know that now, through this monthly event, we can reach more of our community as they take advantage of special discounts and offerings, and in turn give back to our community through must! charities,” said Leonard.
“We were thinking of a way to give back and to show off downtown Paso Robles,” said restaurateur, Carole MacDonal of Il Cortile Ristorante and La Cosecha Bar + Restaurant, whose establishment have previously partnered with must! charities. “Third Thursday is a fun way to accomplish something meaningful and long lasting,” said MacDonal.
The mission of must! Charities is to improve quality of life in San Luis Obispo’s North County by partnering with existing non-nonprofits in fields such as education, healthcare, mentoring and employment coaching to create long-term, sustainable transformation within the region. Third Thursday gives local businesses and their customers an opportunity to contribute to and partner with local non-profits to make a difference.
“Must! charities is all about collaboration,” said the organization’s Executive Director, Becky Gray. “Third Thursday shows support to local business while also addressing our community’s needs strategically and collectively. I can’t think of a better way to rally behind and take care of this place we call home.” Please visit www.mustcharities.org for more information about must! charities.
Inaugural downtown businesses featuring special discounts on favorite products and services – and donating a portion of their proceeds – will include:
- Salon Roux – full-service salon and spa
- La Cosecha Bar + Restaurant – boasting flavors from Spain, Central and South America
- Firefly Gallery – boutique for home, apparel and accessories
- General Store Paso Robles – locally sourced provisions for picnic, pantry and home
- Il Cortile Ristorante – memorable fine Italian dining
- AndBe Boutique – a place to discover beautiful things for you and your home
- Sole Tree – shoe boutique offering quality leather footwear from around the world
- Studios on the Park – nonprofit open studios art center
- Dr. Darya Boland – naturopath and wellness expert
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