2013 Mid-State Fair theme: “Start Spreading the News”
When does the Paso Robles fair start?
Paso Robles Mid-State Fair runs July 17– July 28, 2013
The California Mid-State Fair announced the theme for the 2013 fair, “Start Spreading the News”, featuring Paso Pete and crew celebrating the world of communications and publications. From experiencing the early days of news print to today’s world of viral media, there will be new exhibits and competitions for the fairgoer to enjoy.
Fair officials collaborated with Cal Poly’s Advanced Fair Management class on creating an innovate concept that would be successful in not only marketing, but program and exhibition concepts as well. “We are excited to have Paso Pete take a more literal trip that allows the staff to be creative in new and innovative manners”, noted Vivian Robertson, CEO. “In today’s ever-changing world of communications, our goal is to inspire everyone to join in the fun during our annual fair “by spreading the news”. I am extremely grateful to the Cal Poly students for the original conception”. The Cal Poly Fair Management Program is part of the Agribusiness Department and began in 1965.
The California Mid-State Fair created Paso Pete in 2009 as the resident mascot. Keeping alive the country and western heritage of the area, Paso Pete’s adventures allow the fair to explore new frontiers every year, while maintaining the traditions of the past. “The California Mid-State Fair is a destination for not just the residents of San Luis Obispo County, but for visitors from all over the state of California”, Robertson said. “Fairs are about celebrating agriculture, exposing consumers to new ideas and creating fun. Paso Pete will help us “Start Spreading the News” that the California Mid-State Fair is still the “Biggest Little Fair Anywhere”.
For more information or results for the 2013 California Mid-State Fair, please visit our website at www.midstatefair.com. The California Mid-State Fair will run July 17– July 28, 2013.
Source: California Mid-State Fair