Firestone releases new ‘full-flavored, low-calorie’ hazy IPA
–Firestone Walker Brewing Company today announced the release of Flyjack. A new low alcohol, low-calorie beer, Flyjack has all the unique characteristics of a hazy IPA with 96 calories, five grams of carbs and 4 percent ABV.
Flyjack is “packed with a big hop aroma and has a true hazy IPA flavor profile that is lush and full yet refreshingly crisp with hints of citrus,” according to a press release by the brewery. They say Flyjack is designed for “drinkers who keep an active and healthy lifestyle, but don’t want to sacrifice flavor for fewer calories.” The hazy IPA was built with “big bold hops,” including the new and powerful Strata hop, to deliver more aroma at lesser quantities. Flyjack uses an expressive yeast strain that heightens ester and fruit character to put body and flavor into the beer without adding calories, according to the brewery.
Firestone and Walker, along with their longtime brewmaster Matt Brynildson, say they created Flyjack amid a changing market dynamic that increasingly favors healthful choices. According to recent data from the Nielsen Company, one-quarter of beer drinkers are currently more interested in consuming alcohol beverages made with wellness in mind, so Firestone Walker Brewing Company decided to create a 96 calorie hazy IPA–one of the first of its kind–to complement its diverse portfolio.
“Beer culture is expanding and is becoming more inclusive,” Brynildson said. “People care about their lifestyle, they care about what’s in their beer, and many care about calories. With Flyjack, we wanted to prove that you don’t have to sacrifice flavor for calories. Flyjack is a full-flavored, easy-to-drink beer that delivers on the healthier qualities more and more people are looking for, and is a fresh choice amid an ever-changing landscape of tastes and preferences.”
“I’m confident that FlyJack is one of the best tasting, low-calorie hazy IPAs you’ll ever have,” said Walker. “I’m really excited for everyone to try this beer.”
Flyjack is now on sale and available in draft and six-pack can formats across Firestone Walker Brewery Company’s distribution footprint, which now includes California, Texas, and the Great Lakes, Mountain, Midwest, North East, and Pacific Northwest regions.
Founded by brothers-in-law Adam Firestone and David Walker, Firestone Walker Brewing Company is a family-run craft brewery from the California coast, with three state-of-the-art brewery facilities in Paso Robles, Buellton and Venice that produce a wide range of beers from pale ales to vintage barrel-aged beers.
You can view the story behind making the beer with Brynildson at firestonebeer.com.