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Fox News covers Paso Robles Vampire Wine 


Fox News coveres Paso Robles’ Vampire Vineyards and their Santa Monica tasting room:

By Tracy Byrnes, FOX NEWS — Vampires are hot these days — and not just because it’s Halloween.

From Anne Rice’s “Interview With a Vampire” series to the HBO hit “True Blood,” vampires have become sexy and intriguing.

Which is exactly why Michael Machat decided to create a wine centered around them.

The CEO and founder of Vampire Vineyards actually had the idea for a Vampire wine back in the 1980s. “I liked wine at the time, and I had some friends into wine that were really stuck up about wine. I recall not being able to pronounce the names of most wines, and the idea seemed to be a great way to brand wine and make it friendly and fun.”

Vampire Wine is our entry-level wine with a price point around $10. Dracula was intended to be more of a mid-level wine, selling for around $20, but our Dracula Pinot Noir is an exception — owing to the extensive time in French Oak and the grapes used in making that one a $35 wine. Chateau du Vampire is a small production range from Paso Robles priced in the mid $20’s to mid $30’s. Trueblood is our higher end wine range priced around $30.

No surprise, the tasting room is different, too. It’s not even at the vineyard. Instead the Vampire Lounge is on Santa Monica Blvd. in Beverly Hills — and it’s a real lounge.

Unlike most tasting rooms that open from 10a to 5p the Vampire Lounge opens around $p and stays open until 2am at times. “We serve wine by the glass like a wine bar, but we also do tastings like a tasting room. Unlike a tasting room, we don’t push people out after they’ve had a tasting,” says Machat.

And he has every intention of fully exploiting the Vampire brand. Wine glasses, olive oil, chocolates and even Vampire coffee are all available now.
So pick up a bottle of Vampire wines this Halloween – and let me know what you think.

Original story here:


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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.