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Learn how to build and protect a wine brand 

Cheryl Hodgson. Image from

Cheryl Hodgson/

A great winemaker and a good vintage might make for great wines, but how does a winery create, build and protect a valuable brand? Learn how at a presentation 11:30 a.m. to 1:30 p.m. Tuesday, March 11 at Castoro Cellars, 1315 N Bethel Rd. in Templeton.

Aside from the vineyards, the brand name can be a winery’s most valuable asset. A recent proliferation of trademark infringement claims involving wineries brings the issue of trademark protection for wine labels to the center stage. Some wineries have received cease and desist letters, yet opted to change their names without knowing their rights.

Speaker Cheryl Hodgson will talk wine branding

  • Why is a brand name an asset?
  • How to choose a good brand name?
  • Why and how to register the brand name?
  • The issue of limited territorial rights in the absence of registration.
  • Who should own and control the brand name?
  • Leveraging a brand into other markets.

Attorney Cheryl Hodgson is a legal counsel in digital media, consumer brands and entertainment related matters. In 2013, Cheryl defended Calcareous Vineyards in a federal lawsuit filed in North Carolina over rights in the Twisted Sisters label. Hodgson serves as business and trademark counsel to a variety of brands in music and entertainment, authors, book publishing and consumer products.

Hodgson has served as President of the California Copyright Conference. She serves as a mediator of trademark and copyright matters for the U.S. District Court in Los Angeles. She has spoken at the California Copyright Conference, the Beverly Hills Bar Association, the Los Angeles Copyright Society, Tulane Law School, the ABA Entertainment and Sports Law Forum. For more information call (310) 623-3515. To RSVP, visit



About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.