Paso Robles News|Sunday, October 22, 2017
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Businesses should encourage check-ins 

Ask customers to use check-in apps

Facebook, Yelp and Foursquare check-in apps can help market your business and boost your local search rankings

foursquare_alsMore and more, savvy iPhone and Android users are “checking in” to places they visit. This is a good trend for local businesses and you should encourage it.

Smart phone apps like Facebook, Foursquare and Yelp allow users to check-in to locations to share places with their friends. When they do, it’s like they just sent an advertisement for your business to all of their friends.

Each check-in sends a powerful signal to the search engines. Google, Bing and Yahoo can see that this company is a trusted local business. It’s a great way to help improve your local search rankings.

A local children’s gym in Paso Robles uses this online marketing technique. A sign near California Gold Gymnastics front door says:

“Check in on Facebook and save $5 on your monthly bill”

Facebook Places check-in app

Facebook Places check-in app

The customer shows the front desk their smartphone with the check-in on the screen and receives the discount. Facebook then displays “Suzi Q checked into California Gold Gymnastics.” That’s a recommendation. It’s the best kind of personal advertising – word of mouth.

We suggest you do the same thing at your business and offer a discount or gift for checking in on a smart phone.

“The ability to interact with consumers on this micro-local level through special offers, deals and other incentives provides brands with the real-time opportunity to engage consumers through their mobile device,” says Mark Donovan, ComScore‘s senior vice president of mobile.

The Los Angeles Times reports that 1 in 5 smart-phone owners use check-in apps, with Facebook being the most popular.

According to a new study by the Pew Internet & American Life Project, the popularity of check-in apps continues to grow. Pew’s survey found that in February 2012, 18% of U.S. smartphone owners over 18 used geosocial check-in apps like Foursquare. That’s up from 12% in May 2011. Expect that number to rise to over 25% of smartphone users in 2013.

Read the complete article here – Using check-in apps for local businesses

 

Take control of your local search results!

Access Publishing offers online marketing, search engine optimization and web design in Paso Robles, Atascadero and all of San Luis Obispo County. Call today for a free consultation. (805) 226-9890.

 

 

Scott Brennan
Posted by Scott BrennanAccess Publishing
806 9th Street #2DPaso Robles, CA 93446
scott@accesspublishing.com, (805) 226-9890
Join Scott on Google+


 

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on , Twitter, LinkedIn, Facebook, or follow his blog.

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