Martin Resorts wants visitors to share their memories with #CentralCoasting
San Luis Obispo County visitors can now see their photos automatically stream from Instagram onto a new microsite launched this week by Martin Resorts, operator of the Paso Robles Inn and other hotels in the county. The new site, www.centralcoasting.net, is a part of their new marketing strategy to share guest experiences.
“Travel is all about new experiences and #CentralCoasting gives travelers the opportunity to share highlights of their adventures,” said Lori Keller, Vice President, Sales and Marketing. Whether it’s a family trip to Pismo Beach, a girls’ wine tasting weekend in Paso Robles or a romantic visit to Avila Beach, Martin Resorts is asking consumers to share their memories.
To help promote #CentralCoasting, Martin teamed up with Los Angeles agency 118 to build the microsite. The fun, responsive microsite features scrolling live feeds from Instagram of lifestyle imagery from visitors to the Central Coast. Martin Resorts developed a contest to encourage sharing by provide winners with free night stay. The photos may also be used to create other engaging digital advertising and videos that feature inspiring travel photos the brand has collected from its guests, marking the first time the company has included user-generated content in a marketing campaign.
The contest and microsite were unveiled at the Central Coast Pavilion during Sunset Savor the Central Coast event Sept. 27 and 28. It is also being communicated via social media, on property signage and collateral, email, and advertising. The microsite launched Sept. 15.
“Customer photos are the most authentic way to show everyone how much fun it is to be in the Central Coast,” said Keller.
About Martin Resorts
From oceanfront hotels in the popular beach towns of Pismo Beach and Avila Beach to an historic garden inn located in the heart of Paso Robles wine country, each Martin Resorts hotel is a unique experience for California weekend getaways, family vacations, and business meetings, when companies want to meet halfway between Los Angeles and San Francisco. California’s best beaches, breathtaking ocean views and stunning sunsets, exceptional golf, an abundant wine country and farm-to-fork dining experiences, and historic Hearst Castle are within easy reach.
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