Mid-State Fair theme wins award
Photo by Travelpaso.com
The California Mid-State Fair announced that the theme for the 2012 fair, “The Great American Road Trip”, featuring Paso Pete and crew on an adventure through the historic Route 66, was selected as the top theme in 2012 by the International Association of Fairs and Expositions (IAFE).
Departing in Chicago, Illinois and landing in Paso Robles, the gang toured many of our great western states. Fair officials collaborated with Cal Poly’s Advanced Fair Management class on creating an innovate concept that would be successful in marketing, program and exhibition concepts. “We are honored to be recognized on a national level”, noted Vivian Robertson, CEO. “We hoped saluting one of the most notable “road trips” would inspire everyone to join in the fun during our annual fair. I am thrilled that our innovative ideas were awarded and extremely grateful to the Cal Poly students for the original conception”. The Cal Poly Fair Management Program is part of the Agribusiness Department and began in 1965.
The California Mid-State Fair created Paso Pete in 2009 as the resident mascot. Keeping alive the country and western heritage of the area, Paso Pete’s adventures allow the fair to explore new frontiers every year, while maintaining the traditions of the past. “The California Mid-State Fair is a destination for not just the residents of San Luis Obispo County, but for visitors from all over the state of California”, Robertson said. “Fairs are about celebrating agriculture, exposing consumers to new ideas and creating fun. Paso Pete helps us achieve these goals on an annual bases, I can’t wait to see where he goes next!”
The California Mid-State Fair will run July 17– July 28, 2013.
Source: California Mid-State Fair
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