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New hair salon opens downtown 

Jullie Hammer opens The Wearhouse–A Hammer Salon

The Wearhouse – A Hammer Salon IMG_0285Jullie Hammer opened a new salon downtown this week. She and her husband Steve Hammer just finished a complete remodel to suite 204 at 819 12th St. in one of the oldest buildings in historic downtown Paso Robles

The Wearhouse – A Hammer Salon is starting out as a “small space, big vibe, dream big, start small,” as Jullie puts it. Jullie has created an industrial, upscale salon with sky lights, exposed brick walls and custom iron counter tops that “will make any client forget they are in a small country town,” she says.

“The Wearhouse is place where you go not only for hair and makeup services, but a place to go for an experience and leave wearing your hair, wearing your make-up, wearing your extensions, but most of all wearing your beauty,” Jullie says.

IMG_0270The Wearhouse offers luxury product lines. Davines is a small, family owned Italian color and product line that focus on the integrity of your hair. The founders of Davines wanted to separate themselves from other high quality lines and doing so they have structured a product that gives you the daily nutrients and hydration your hair needs from fruits, nuts, vegetables, and flower extracts.

Jullie says her goal is for every client to walk away from their experience with the education and knowledge so that can confidently wear and recreate their beauty each day.

About Jullie Hammer

Growing up in the beauty industry, owner Jullie Hammer watched her grandfather and mother spend their lives building careers and businesses of their own. Jullie spent many years telling other industry professionals and family friends how she wanted to create her own life’s path and not follow in the generational occupation of hair dressers her family created.


Jullie Hammer

Twelve years ago, Jullie moved away from a small town outside of Chico, California to attend Cal Poly San Luis Obispo to study architecture. Upon graduating with Bachelors Degree in Architecture, she began working for an architect firm spending most of her time working in a cubicle.

It wasn’t long before Jullie was in search for lives next step. Without discussing with her fiancé or family, Jullie decided to quit her job at the firm and enroll in cosmetology school. Cosmetology School was a bit of a challenge for the driven and determined to finish twenty-seven year old; starting school over after already having a four year degree pushed her to focus on receiving the documentation she needed for her to do hair professionally. All through Cal Poly and Cosmetology School, Jullie was building an amazing following of clients and being creative with styling and makeup for weddings on her weekends.

As a young hairstylist, Jullie has traveled the United States working with the USA organization as the official hair sponsor for Miss California, Miss New York, Miss Nevada, and Miss New Hampshire as well as attending and becoming a National Educator for Bumble & Bumble.

A small town California country girl has big city dreams and ideas that she will share with her entire community. The Wearhouse – A Hammer Salon is her dream becoming a reality. When you can’t move to a big city, why not bring it to you. Jullie wanted to share with her clients the “big city” experience but remain in small town Paso Robles, California. All two hundred square feet of salon is utilized to the fullest creating an environment for each guest at the Wearhouse to escape reality for high quality services.

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.