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Paso Robles Chamber brings cash mob to local business 

Cash Mob

The Paso Robles Chamber supporting the local business community with ‘Loyal to Local’ program

This last week, a mob of Paso Robles Chamber of Commerce Ambassadors and chamber staff launched its first “Cash Mob” Loyal to Local Program and surprised Second Press Wine Bar and Eatery at lunch time to partake in their special $10 chef’s lunch menu and support local business.

“If we all spent $10 to $20 per month in our local community, we would make a huge impact,” says Lisa Marrone, a chamber ambassador and owner of Mobile Oil Changers.

The concept is simple – get a “mob” of people together to meet and shop at local merchants. The “Cash Mob” Loyal to Local model will give chamber members more value for their membership and provide a one-day injection of cash into the stores. “Cash Mob” drawings will be take place at the monthly Ambassador meetings and will be chosen randomly. The drawings will focus on restaurants, retail and other businesses where attendees can spend a small amount of money on goods.

“This innovative concept will not only show support for our local business community but is also a reminder to the community and local business how committed the Paso Robles Chamber of Commerce is to supporting local merchants,” says Julie Matthews, chamber membership director. “The more people we get to attend, the bigger the impact we can make,” she says. “We invite the public to join in the fun and participate with us.”

Melissa Ramirez, with State Farm Insurance says, “I really enjoy the concept of Cash Mob lunches because it is a fun way to support local business and gives us a reason to eat at some great local restaurants and support their growth.”

It’s time to grab your money and get prepared for some great fun at the next “Cash Mob” Loyal to Local event,” Matthews says. “We invite the community to join in the fun.”

For more information about “Cash Mob” Loyal to Local Program, visit or call Julie Matthews at (805) 238-5424.

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.