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Paso Robles motorcycle firm strikes deal with Motul Oils 

American Beta, Motul Oils strike deal

Screen Shot 2013-01-31 at 7.19.15 AMAmerican Beta of Paso Robles has reached a three-year agreement with Motul Oils as the official oil for all Beta motorcycles sold in the American market. Beginning in February all new Betas sold in the USA will include Motul oil in the bikes. The deal also includes support for the American Beta race team operations including Cody Webb, Max Gerston, and Justin Sode’s bikes as well as all of the Mototrial team and the newly signed Purvines Racing bikes.

American Beta’s Tim Pilg explains the agreement, “We are very excited to have Motul as a business partner. Their product’s quality matches our bikes perfectly and will provide our customers with the best oil when they receive their new Beta. We are shipping all Betas with Motul oil so our dealers can fill the bikes with the right product from the start!

American Beta will be providing dealers with 7100 4T and Transoil Expert oil in their line of four stroke Off Road, Dual Sport, and Mototrial bikes. They will also ship their new two stroke RR range of bikes with a bottle of Motul 800 2T Factory Line premix.

“We are extremely pleased with this new partnership between American Beta” says President of Motul USA’s Dave Wolman. “Motul and Beta are both top level brands in their respected fields, thus making the partnership a perfect fit”

Garrett Andrews, Marketing Coordinator for Motul USA continues, “The off-road segment is an area that we continue to grow in and couldn’t be happier to partner with Beta in America. With Beta being a top contender in Endurocross and trials it was the right direction for us at Motul to take. We look forward to an exciting 2013 and beyond”

American Beta is the sole US importer of high quality Beta motorcycles. Beta motorcycles are handcrafted in Florence, Italy offering a complete range of Off Road competition, Dual Sport as well as class-leading Mototrial motorcycles.


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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.