Paso Robles Youth Arts Foundation aims for the stars with local grant
Paso Robles Youth Arts Foundation Executive Director Vicki Lee, left, and Angela Robinson of AR & Co.
AR & Co. PR & Marketing donates promotional services for annual fundraising event
The Paso Robles Youth Arts Foundation sets its sights on a sold-out event for their largest fundraiser of the year, the 4th Annual “Dining with the Arts” Dinner & Auction Fundraiser on October 25, 2014, with the help of a marketing grant from Paso Robles-based agency AR & Co. PR & Marketing.
Of the numerous local charity organizations that applied to AR & Co. PR & Marketing’s Charity Event Promotion Program (CEPP), the arts foundation won the 2014 grant program designed to assist one North County San Luis Obispo charity per year with the promotion of an upcoming charitable event, at no cost to the charity. The contribution is for thousands of dollars worth of marketing support.
“Every year, we look forward to receiving the CEPP proposals,” says AR & Co. Founder Angela Robinson, “but it is always very challenging to choose the recipient—there are so many worthy causes in the North County that we would like to support.” This year, Robinson says, the Paso Robles Youth Arts Foundation stood out for its incredible, far-reaching service of bringing art education and artistic expression to young people who might not otherwise have access to those influences. “We are very excited to help tell the story of this important organization and to invite the local community to support their cause.”
AR & Co. will donate in-kind services such as social media marketing, publicity, direct mail and e-mail consulting, media buying, sponsorship outreach, flyer distribution, photography and more to assist the PRYAF in reaching its fundraising goals for their October dinner and auction.
“With the help of the CEPP and the generous assistance and talent of the AR & Co. team, we look forward to a record-breaking Dining with the Arts fundraiser this year,” says foundation Executive Director Vicki Lee. “This is our organization’s most important fundraising event, and its success will enable us to continue providing classes at no cost in arts education and resources to the youth of our community.” Vicki Lee also explains that by exposing children to theater, painting, dance and other art forms, the foundation provides a positive means for children to express themselves, gain self-esteem and respecting others which in turn they will carry into their adult lives and society.
This year’s Dining with the Arts event, themed “A Star is Born,” will be held at PRYAF’s headquarters at 3201 Spring St., Paso Robles, CA, and will include hors d’oeuvres, wine, a silent and live auction, live entertainment from the foundation’s students, and a local celebrity-chef hosted dinner. Tickets cost $80 per person. To donate to the silent or live auctions; purchase tickets to the fundraiser event; or find more information about PRYAF, call (805) 238-5825 or visit www.pryaf.org.
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