Travel Paso Robles Alliance has $75,000 for new website
Travel Paso Robles Alliance has $75,000 for new website
The Travel Paso Robles Alliance (TPRA) is requesting proposals from professional web
development and design firms to guide the organization in the creation of a new
tourism website. The budget for the project is $75,000.
The TPRA is a group of Paso Robles hoteliers pooling resources to promote and market Paso Robles as a world-class tourism destination. This work is done in partnership with the City of Paso Robles and on behalf of multiple hospitality and stakeholder businesses who serve the visitor. The ideal website will capture the unique personality of Paso Robles and its varied attractions, appeal to all audiences of area tourism, serve as the tourism resource for visitors to Paso Robles, and provide relevant information to support media inquiries about Paso Robles.
This website will replace the current Travelpaso.com site, not overlap it. Additional details regarding functionality and content are included below. Please submit your proposal in PDF format via email to Shonna Howenstine SHowenstine@prcity.com and TPRA Chairman, Victor Popp lq0832gm@laquinta.com by 3 p.m. on Friday, February 15, 2013.
Applicant Information
Proposals must include contact information and background of the submitting firm.
Additionally, the proposal should offer specific material pertaining to the qualifications
of the proposer, the foreseen working relationship between the firm, the TPRA and City,
and previous experience with relevant projects.
Website Design and Functionality
Submitted proposals should at least include the following elements related to the
design, functionality and content management capabilities of the website:
Overall Design – The website should reflect a professional, information-rich site that is
both aesthetically pleasing and easy to navigate. Understanding today’s digital
environment is comprised of computers and mobile devices in a wide range of sizes,
sites that reflect the utilization of responsive design to adapt to these varied needs are most appealing.
The website should support search engine optimization and appeal to the varied target audiences of the Paso Robles tourism industry while allowing the capabilities to provide industry trade and media resources. A primary influencer of the aesthetics should be to reflect the unique atmosphere and appeal of visiting Paso Robles. Additionally, the website should be created in a manner that allows flexibility to adapt to evolving needs and technologies as they arise.
Equal Promotion and Support for Hoteliers/Tourism Stakeholders – The website must host the ability for properties to convey current information. Additionally, through a special partner login, hotels/stakeholders should be able to offer consumer promotions, trade resources and easily access pertinent information that is tourism related.
Appeal to Numerous Consumer Audiences – The wide range of Paso Robles attractions and resources results in a varied target audience. The website should appeal to this audience through aesthetics, ability to obtain relevant information and an online booking agent to facilitate hotel room reservations. One of the gauges of the website’s success will be its ability for itinerary building and to convert visitors to rooms booked for hotels, and other conversion measures through tools such as “Open Table” for restaurants specific consumer audiences to consider in the creation of the website include:
• Families
• Weekend visitors
• Wine and food consumers
• Agri-tourists
• Golfers
• Spa-goers
• Weddings
• Area event attendees
• Meeting planners
• Organized tour groups
See complete request for proposal at TravelPaso.com
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