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Ulta Beauty store opens in Paso Robles 

Ulta Paso Robles

New store at Paso Crossings celebrating its grand opening weekend

Ulta Beauty opened its doors to Paso Robles beauty lovers on Friday. The new location at Paso Crossings in the Target shopping center features 20,000 beauty products, 4,000 testers and more than 1,000 scents. Ulta Beauty is the largest beauty retailer in the United States and offers one-stop shopping with a full-service salon. Nationwide, the company operates 715 retail stores across 47 states.

In celebration of its grand opening, the first 100 guests on Friday, Saturday and Sunday will receive gift certificates from $5 to $100. The first 100 guests will also receive a gift certificate for a free service at The Salon, Ulta Beauty’s full-service salon. Ulta Beauty will offer free makeovers and consultations all weekend with makeup and skin experts and stylists from THE SALON. One lucky customer will have the chance to win a Pamper Me Pink box filled with Ulta products.

“Ulta is all things beauty, all in one place,” said Kelly Smith, who manages grand openings for the company. “We are truly a beauty destination for Paso Robles, and our Ulta beauty experts are ready to help with all of your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool.”

Ulta Beauty’s offerings include:

  • Prestige Skincare includes Dermalogica, Murad, Exuviance and Kinerase
  • Prestige Cosmetics include Bare Escentuals, Smashbox, Stila, Benefit and Urban Decay
  • Tried-and-true popular brands include L’Oreal, Neutrogena, Olay, Pantene and Revlon
  • Fragrances from Clinique, Estee Lauder and Lancôme, to Vera Wang and Dolce & Gabbana
  • Professional hair tools include CHI and Hot Tools
  • Ulta brands include cosmetics, skin care, bath/body, hair care and the Ulta Men’s Collection
  • The Salon provides services at affordable prices with expert stylists and skin therapists

The retailer also offers a popular rewards program, ULTAmate Rewards. Free of charge, customers earn one point for each $1 spent on products and salon services in-store or on Points can be redeemed at any time with no restrictions. For birthdays, Ulta offers double points and a free CK One Mascara.

Ulta Beauty is located Paso Crossings, 2145 Theatre Drive, Paso Robles, CA 93446. Doors open at 10:00 a.m. for the grand opening on Friday and Saturday and 11:00 a.m. on Sunday.

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.