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Wine tasting now legal at farmers’ markets 

wine tasting at farmers marketsGovernor Jerry Brown signed a law this month that immediately allows limited wine and cider tasting at certified farmers’ markets.

The bill, AB 2488, was sponsored by Assemblyman Marc Levine of San Rafael. “I thank Governor Brown for his signature on this legislation,” Levine said. “The farmers’ market shopping experience involves tasting the products. AB 2488 is a common sense solution that simply allows tastings at certified farmers’ markets where winemakers are already allowed to sell their products.”

AB 2488 takes effect immediately to allow certified farmers’ market sales during the current season. The new privilege provided under AB 2488 is subject to a number of safeguards.

Market managers now have the discretion to allow tastings at their specific market. Only one winery on any given day may offer tastings. The tastings must occur in a corded off area of the market. Additionally, the grower is limited to pour no more than 3 ounces of wine or cider per adult consumer.

“Traditionally, wine, like many products, is sold through sampling. Consumers want to understand the wine, decide if they like it, and decide if it is a good value,” said Paul Kronenberg, President of the Family Winemakers of California (Co-sponsor of AB 2488).

“AB 2488 is win-win-win for wineries and cider makers, consumers, and the certified farmers’ markets,” said Mike Falasco, Vice President of the Wine Institute (Co-sponsor of AB 2488).

Source: Assemblyman Marc Levin

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.