Barrel 27 & McPrice Myers wineries relocate to Adelaide Road
New labels moving into former Carina Cellars tasting room
After being located in an industrial area on Union Road near Highway 46 East for five years, the Barrel 27 & & McPrice Myers tasting room has a new home, this time on the westside.
“We needed a larger facility, something with a little more ambiance,” Barrel 27 wine club manager Nicole Pease said.
The winery’s new tasting room opened the first week of August and a grand opening party was held on Aug. 23. Barrel 27, and its second label McPrice Myers, took the opportunity of renting out Carina Cellars’ former wine-making facility and tasting room at 3525 Adelaida Road in west Paso Robles when it became available.
Although the Carina Cellars tasting room was previously located in Paso Robles, the wines were produced in Los Olivos. The winery still has its vineyard and a vacation rental at the Adelaida Road location, and Pease said the Barrel 27 staff will continue to send visitors to Carina’s tasting room in Los Olivos
Another major change for the Barrel 27 winery is the opportunity to place more emphasis on its secondary label — McPrice Myers.
“We decided to put a little more focus on the McPrice Myers label because the production is much smaller — 3,000 cases — and is therefore not found in many stores or restaurants,” said Pease. Barrel 27 is a much larger production — 13,000 cases — and is distributed in stores and restaurants throughout the country, which makes it much more accessible.
The winery is owned by McPrice “Mac” Myers, who is also the winemaker. Between the two brands, it produces 16,000 cases a year. Pease said the production has not increased over the past years and it is not expected to increase in the near future. With the new location, Pease said that traffic has increased, part of which she attributes to word-of-mouth from neighboring wineries.
“It’s been great,” Pease said. “We’ve had a great word-of-mouth.”
Myers venture into the food and wine industry began in his early 20s while living in Southern California and working at Trader Joe’s. Soon he began taking trips to the Central Coast to taste wine and, according to Pease, it wasn’t long before he was volunteering his time to help at a number of wineries on his days off. Before he moved his winery to Paso Robles, Myers was making wines for both labels at Central Coast Wine Services in Santa Maria; the first vintage is 2001. All the grapes for both labels are sourced from vineyards in Santa Barbara County and Paso Robles.
The Barrel 27 and McPrice Myers winery and tasting room, located at 3525 Adelaida Road, is open daily from 11 a.m. to 5 p.m. Go to www.barrel27-mcpricemyers.com or call (805) 237-1245 for more information. The winery specializes in Rhone varietals; current releases are available on the website.