Hope Family Wines highlights local artists at new tasting space
Celeste Hope.
– Hope Family Wines has launched a new storytelling campaign titled “Meet the Artists of Hope on Park,” highlighting three artists whose work anchors the winery’s new tasting space in downtown Paso Robles.
The campaign is currently available through the winery’s website, email, and social media. It includes a landing page that links to individual profiles of each artist and showcases the original works they created for the tasting room, Hope on Park.
The featured artists are Lisa Schulte, Danny Torres, Mitch McCormick, and Celeste Hope.
Danny Torres and Mitch McCormick.
Los Angeles-based Schulte is known internationally for her neon art. She created a chandelier for the tasting space using reclaimed grapevine and neon. The chandelier hangs above the sidewalk tasting bar.
Torres and McCormick are artisans at Paso Robles-based Deadwood Revival. They used a reclaimed piece of sycamore wood to build the tasting room’s outdoor bar.
Celeste Hope’s black-and-white photography series is featured in the interior lounge space. Her photography has appeared in editorial, commercial, and gallery settings for more than 20 years. She also designed the interior of the space.
“We want Hope on Park to be a place of creativity and discovery, where wine and art meld together to elevate the senses,” said owner and winemaker Austin Hope. “Knowing the stories behind the artists makes the experience all the more immersive and enriching.”
Lisa Schulte.
Located at 1140 Pine Street, Hope on Park includes a sidewalk tasting bar and three interior “creative spaces.” The bar is open to walk-ins without a reservation, while the interior areas require reservations. The indoor tasting rooms feature rare wines, library selections, and experiences such as the “Black Glass” tasting.
Hope on Park serves as a complement to the Austin Hope & Treana Tasting Cellar in the Templeton Gap District. Both locations are open daily.
Hope Family Wines includes six brands: Austin Hope, Treana, Quest, Austin, Liberty School, and Troublemaker. The winery works with 50 partner growers and a team of employees. In the fall of 2022, Wine Enthusiast named Hope Family Wines the “American Winery of the Year.”
