Ancient Peaks Winery names Alyssa Krichevsky director of hospitality
Alyssa Krichevsky.
Appointment marks a return for Krichevsky
– Ancient Peaks Winery announced the hiring of Alyssa Krichevsky as director of hospitality, a new position that will lead the winery’s direct-to-consumer efforts with a focus on service standards and experiential programs. Krichevsky will oversee the tasting room and café, wine club, special events, and other direct-to-consumer experiences designed to drive revenue and brand loyalty.
The appointment marks a return for Krichevsky, who worked in direct-to-consumer roles at Ancient Peaks from 2013 to 2018. She later held directorship roles at two other local wineries and worked in public relations account management before rejoining Ancient Peaks this month.
“We are excited to welcome Alyssa back into the Ancient Peaks family and to hand her the reins of our hospitality operations,” said co-owner Doug Filipponi. “She is a proven talent who will no doubt take our guest services to the next level.”
“Direct-to-consumer is an increasingly vital complement to our national distribution, creating new fans who take their love for Ancient Peaks back home after spending time with us,” said executive vice president and general manager Barry White. “Alyssa is the perfect person to enhance our hospitality experience while driving revenue and brand loyalty.”
Founded in 2005 by Doug Filipponi, Karl Wittstrom, and Rob Rossi, Ancient Peaks is a family-owned estate winery based in the Santa Margarita Ranch American Viticultural Area of Paso Robles. Its wines are distributed nationally in 49 states as well as internationally. The winery is known for its Cabernet Sauvignon, Zinfandel, Oyster Ridge Bordeaux-style blend, and other wines that reflect the unique character of its sustainably farmed estate, Margarita Vineyard.
The tasting room and café are located in the historic town of Santa Margarita, situated between San Luis Obispo and Paso Robles. The tasting room features small-lot reserve wines and exclusives, while the café serves ranch-to-table lunch cuisine. The Ancient Peaks Wine Club, now 20 years old, is known for curated wine selections, extensive benefits, member services, and special events.
“I’m honored to return to the place where I first fell in love with the wine industry,” Krichevsky said. “The people, the place, and the mission left a lasting impact on me, and I’m excited to rejoin this team with a broader perspective, expanded responsibilities, and the same passion for genuine hospitality. I look forward to applying everything I’ve learned in this next chapter.”
