Peachy Canyon Winery appoints new general manager
Paul Sowerby.
– Peachy Canyon Winery announced this week that it has appointed Paul Sowerby as general manager.
Sowerby joins Peachy Canyon Winery from Adelaida Vineyards & Winery, where he held roles during a 25-year tenure. He previously began his career in the Paso Robles wine region at Justin Vineyards & Winery and has worked in the area’s wine industry since then.
“Paul’s connection to Paso Robles runs deep,” said owner and founder Douglass Beckett. “His experience, relationships, and understanding of what makes this region special make him a natural fit to lead Peachy Canyon Winery into its next phase.”
Peachy Canyon Winery is a family-owned winery founded in 1988 in Paso Robles. The winery produces Zinfandel, Rhône, and Bordeaux varietals.
“I’ve long admired Peachy Canyon for its history, its wines, and its people,” said Sowerby. “There is a strong foundation here, and I’m fortunate to work alongside this talented team to continue growing the brand and sharing Paso Robles wines with a broader audience.”
