Promoted articles are an excellent choice for marketing in Paso Robles
– Sometimes an advertiser has more to say than will fit in a display ad. That makes a promoted article a better way to communicate to the people of Paso Robles.
You can have your message delivered to 8,500 local subscribers.
Promoted articles are a newer form of advertising, sometimes called “native advertising,” because the message blends with regular content. News readers prefer to see marketing messages in story form, rather than traditional display advertising.
The staff at the Paso Robles Daily News can professionally write and edit your article, provide a proof, and distribute your message widely to the community. It’s a great way to get your news out quickly and get results.
Benefits of sponsored article
- Top right placement on homepage
- Posted on website indefinitely which gets 400,000+ views per month
- Email distribution to 8,500+ local subscribers
- Facebook and social media distribution to over 30,000 followers
- X (Twitter) and Tumblr posts
Why use sponsored content?
- Reach a larger audience with your message
- Increase attendance at your event
- Get your press release published
- Use it as a help-wanted ad
- Shine a spotlight on your company
Tips for writing sponsored content
- Start with an attention-getting headline
- Include an attractive photo
- Get right to the point in the first paragraph
- Answer the 5 Ws: who, what, when, where, why
- Use quotes with attribution
- Include contact information
- Around 300-400 words is the best length
How much does a promoted article cost?
- Best Value: 4-day promotion on both sites – $448
- 4-day promotion, 1 news site – $349
- 1-day promotion, 1 news site – $199
- Add an additional news site* – $99
- Professional writing service – $299
*Sites available include Paso Robles Daily News and A-Town Daily News.
Google Analytics for Paso Robles Daily News
*Monthly stats for April 2024
The Paso Robles Daily News is owned and operated by Access Publishing. Access Publishing has a 20-year track record of providing high-quality, locally-focused advertising and marketing campaigns in Paso Robles and all of San Luis Obispo County. Access Publishing manages dozens of websites and print media publications. Our team of more than 10 local professionals is here to help you reach your organization’s goals.