10 marketing tips for Delta-8 THC products
You have to admit, the big companies have gotten excellent at marketing. And if you want to achieve success in your target niche, then you need to market your company properly. Whether you’re a retailer, a producer, or a distributor, there’s no denying the brand awareness created by the cannabis lifestyle movement and the associated high volume of cannabis-friendly consumers out there. To help you launch a successful cannabis campaign, we are sharing Delta-8’s tips for marketing cannabis products.
Tip #1 – Create Brand Positioning
Do you want to be an expert at cannabis marketing? Great, but first, you need to figure out your target audience and what makes your brand special. In most cases, you are going to want to focus on two main areas — your product positioning and your customer service. How do your products differ from your competitors? How are you the best? What makes your brand different? This is the big question that you should be addressing. To get started, you can use this list of positioning strategies to ensure you are getting the best brand-positioning information possible. Do not forget about SEO. Consider using DELTA-8 THC SEO services to promote your company.
Tip #2 – Get a Product Strategy
The next step after you determine your product positioning is to figure out what you are going to use it for. To start, you are going to need a strategy. There are a lot of things to consider, including the target market, product types, and price points. While you can start with a basic plan, make sure you go back and analyze it at the end of the year to see if it is doing the job you expected it to do.
Tip #3 – Get Social
You can’t go wrong with social media, especially if you focus on Instagram. The picture-driven platform is perfect for showing off your products. Instagram is free for small businesses and perfect for showing customers what you are all about. They can’t put a price tag on your personal social following, and you will be amazed at how fast it can grow.
Tip #4 – Create Content
This is probably the biggest mistake most cannabis companies make in their early years. It’s the hardest part of marketing because it can be hard to keep a company website or newsletter looking fresh and interesting. It’s better to put some of your resources into creating high-quality content for your website and your social accounts. Not only is it a good idea to have quality content for the platforms you’re already using, but it will also be useful for the social media platforms you are looking to create content on.
What is the content? Do you have a specific brand voice? Do you want to show your expertise? There are a ton of different options. You can start with blog content, case studies, infographics, live webinars, and so on. When you advertise Delta 8, the crucial thing to remember is that your content should always be in line with your company’s vision.
Tip #5 – Build a Community
This is a critical part of any successful cannabis marketing strategy. Most companies try to make their social media accounts as much of a community as possible. While you will likely want to make your brand a place to connect with other cannabis brands, your priority should be connecting with your audience. People who are interested in your products can find you.
Those interested in your products are more likely to want to know what you’re doing and where they can get your products. To make a community, you have to make your content valuable to people and build on your company values. It’s essential to keep your community members active. The most successful cannabis companies offer exclusive discounts or information to their most loyal followers.
Tip #6 – Run a “Challenge”
It’s probably one of the easiest ways to get attention for your brand, especially on social media. A challenge is a great way to get people talking about your products. It doesn’t have to be about prizes, although that can work too. There are lots of free tools and apps you can use to develop a challenge. You will need to think about the best type of social platform to be on for, what type of entry will get the most votes, and so on. It’s not rocket science, but it does require a bit of research.
Tip #7 – Create a Plan
Once you have your strategy and a community, it’s time to create a plan. You are going to want to think about your end goal, what your short-term goals are, and the tools you are going to need to reach those goals. This will be a lot of work, but it will help you see where you’re going wrong and what you need to be doing to reach your goals.
Tip #8 – Go for a Company-Wide Message
This is a crucial point. For many cannabis companies, this is the first time they are creating their message and brand strategy. A lot of times, the strategy will be all about the cannabis industry. But, it’s vital to understand that your brand isn’t just for the industry. It’s for you. It’s for your company. It’s to make people say, “Oh, Delta-8 THC’s are a really cool company.” It’s a brand that will be valuable to your company, your products, and your customers.
Tip #9 – Build Relationships
Building close relationships with your customers is probably one of the best things you can do in your cannabis marketing strategy. Your community is going to rely on you for a ton of support. If you can help people get their products, help them find their products, and share resources, you will make a ton of loyal followers. The more you can help people get to know your company and products, the better. It is your responsibility to make sure your customers are happy. You will be relying on people to become part of your company-wide team and to recommend your products to their friends and followers.
Tip #10 – Build on Your Reputation
When people see your company, they will have a set of preconceived notions about you and your products. That’s why it’s crucial to make sure that you build relationships with your customers. They will be more likely to trust you and your products if they feel like they know you. Don’t let the stigma of the cannabis industry stop you from getting your message out there. People need to know what your company stands for, what you offer, and why they should trust you.
You will make a lot of mistakes along the way. Don’t give up — you will learn a lot along the way. We are going to see so much change and growth in the cannabis industry. It will be challenging, but it will be a lot of fun. If you want to learn more about what you can do to take advantage of cannabis marketing, check out the above.