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5 benefits of digital signage for your small business 


Signage has always been a staple in marketing. But one of the biggest disadvantages of traditional signs is that they’re complicated and costly to update or change. Digital signage changes the game by making it quick and easy to update your sign’s content. With a few clicks of a button, you can change your display to whatever is relevant at the moment, whether it’s a promotion or product launch.

There are many benefits to choosing digital signage solutions for small business owners.

1. Attracts Attention

The most apparent benefit of digital signage for small businesses is that it attracts attention. Today’s consumers are ad blind, which means they easily overlook other types of signage and media.

Digital signage is eye-catching and engaging. As a result, passersby are more likely to stop and take a look, especially if your signage is at the front of your shop.

To maximize the attention-grabbing effects of digital signage, make sure that you’re posting unique, engaging and entertaining content. Additionally, you also want to ensure that you’re putting your signage in areas that will be seen by customers. For example, placing the sign in front of your store’s entryway will grab the attention of people passing by and encourage them to stop in. Signs are especially attention-grabbing if you’re promoting a big sale or special shopping event.

Another reason why digital signs are so eye-catching is that their displays are vibrant and animated. Video promotions are far more likely to get the attention of someone walking by than a static sign hanging in your shop’s window.

Digital signage works well in conjunction with your traditional signage and marketing materials as well. It can easily integrate into your visual marketing strategy to boost engagement and attention.

2. Easy Content Updates

Unlike traditional signs and advertisements, digital signage is quick and easy to update. Because it’s easy to update, you can change your display regularly with new and relevant content.

With a conventional sign, you’ll have to have an entirely new sign created for each new promotion or sale.

When you use enterprise digital signage solutions, you can update your signage whenever you want and scale as your business grows. These solutions are usually cloud-based, which makes updates as convenient and straightforward as possible. In addition, their content management systems have turn-key apps that make it quick and easy to get your signage up and running.

When content is easy to create and update, you’re more likely to use your digital signage and update it regularly.

3. Improve Engagement on Social Networks

Today, social media has become an integral part of marketing for small businesses. Social networks are a convenient and simple way to interact with your customers and get your message in front of potential customers.

Small businesses can use digital signage to boost their engagement on social media. For example, you can display your social media handles on your signage, or you can even display hashtags that customers can use to interact with your brand.

Some small businesses also display comments or posts from followers and customers. Their feedback and posts will encourage others to follow your account because you value your followers and customers.

Displaying comments, posts and reviews on your signage can also serve as social proof for your business to help build trust.

4. Improve the Waiting Time Experience

Digital signage can help keep customers entertained and engaged while waiting for service. In addition, your display can provide more detailed information about your product or service, like how it works or how it benefits them.

Make sure that you’re displaying things people want to see. A mix of engaging, fun content with informative or promotional content can help keep people’s attention.

5. Boosts Impulse Purchase Sales

Digital signs are great for promoting discounts and special sales. They also allow you to advertise these discounts at the ideal time – when customers are already in your store and contemplating making a purchase.

The right signage in the right place will boost impulse purchases and ultimately increase your overall revenue.

Digital signage is an excellent option for small businesses in virtually any industry. Not only can it boost sales, but it can also help attract attention, increase impulse purchases and improve social engagement. Best of all, it’s easy to update your content as needed.


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About the author: Access Publishing

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on Paso Robles Daily News on Google, Twitter, LinkedIn, or follow his blog.