Allegretto appoints new director of sales and marketing
–The Allegretto Vineyard Resort, a 171-room luxury resort in the Paso Robles wine region, is pleased to welcome esteemed hospitality executive Lee McGregor as Director of Sales & Marketing.
A graduate of California Polytechnic State University, San Luis Obispo, McGregor brings over 20 years of hospitality and management experience to her new role at the Allegretto Vineyard Resort. Early in her career, McGregor worked as director of banquet and catering sales, senior sales manager and positions of director of sales and marketing for some of the Central Coast’s most prestigious hotels and resorts, winning awards such “Manager of the Year.”
Throughout her career, McGregor has proven to be a results-oriented leader with a successful track record of establishing direct sales programs and effective marketing campaigns to generate maximum revenues and profitability for full-service hotels and resorts on the Central Coast.
“Drawing on my vast experience in sales and marketing, I understand competitive market strengths and weaknesses, and how to use economic trends to find areas of opportunity,” says McGregor. “I’m thrilled to join the Allegretto team and look forward to furthering the resort’s reputation as the premiere luxury destination in wine country.”
“McGregor is a leading industry professional with an invaluable skill set,” said proprietor Doug Ayres. “Her extensive knowledge and passion for the hospitality industry are essential elements to the success of this role, aligning with our company goals and overall commitment to excellence. We trust she will be a key asset to Allegretto Vineyard Resort and we couldn’t be more pleased to have her join our team.”
McGregor resides in Los Osos with her family, where she is an active member of various Central Coast affiliations, including the U.S. Travel Association, and Visit SLO CAL.