Paso Robles News|Sunday, February 17, 2019
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Criú Hospitality Professionals, Inc. announces official opening 

Co-founder Pati Coelho.

–Criú Hospitality Professionals, Inc. has officially opened for business on the Central Coast of California providing trained and qualified temporary staff prepared to serve the Central Coast Hospitality industry. It was announced by its co-founders Pati Coelho and Cari Curtis.

Criú Hospitality Professionals, Inc. is made up of a team of trained personnel that enhance customer experience and relationship management to the Central Coast’s hospitality industry. The company provides qualified temporary staff to special events, tasting rooms, festival weekends, winemaker dinners, event planners and more.

“Our initial focus is the Central Coast wine industry,” Pati Coelho, CEO, said. “We recognized a need for a professional and reputable staffing and consulting company for the blossoming and prosperous wine industry.”

Criú’s staff is currently made up of 40+ individuals, most of them with previous experience in the hospitality industry. The company makes sure that each staff member has successfully completed a required Wine and Service Etiquette training program instructed by experienced professionals.

“These employees are knowledgeable and adaptable, prepared to work a variety of roles, from tasting room assistants to catering servers,” Cari Curtis, COO said. “Additionally, through the secret shopper service, Criú can assess hospitality operations, such as offering recommendations for non-wine merchandise, event planning, social media and wine club solutions.”

Founders Pati Coelho and Cari Curtis have deep roots in the wine and hospitality industry. CEO Pati Coelho, a Templeton resident, has over 25 years of extensive experience in the hospitality industry with a focus on staff management and special event planning and execution. An Atascadero native, COO Cari Curtis has worked 26 years for a Fortune 500 company and has extensive experience in communications and business operations. Combined, their expertise provides a clear vision for consultation and hospitality guidance for the Central Coast’s booming and competitive hospitality industry.

“We hope that wineries, event planners, and caterers will consider the qualified professionals at Criú for their next special event, temporary staffing needs, festival weekends, or in-depth assessment of your hospitality services,” Pati Coelho added.

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About the author: News Staff

News staff of the Paso Robles Daily News wrote and edited this story from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, Instagram, or follow his blog. He can be reached at