Daou Vineyards selected as exclusive wine partner of LIV Golf
Partnership will debut at LIV Golf Miami, where Daou’s wines will be served throughout the tournament
Partnership will debut at LIV Golf Miami, where Daou’s wines will be served throughout the tournament– Daou Vineyards announced a three-year partnership as the exclusive wine partner of LIV Golf beginning with the 2025 season. The partnership will debut at LIV Golf Miami from April 4-6, where Daou’s Bordeaux-style wines will be served throughout the tournament, including at consumer and VIP events.
“At Daou, we are relentless in our pursuit of excellence, crafting wines that rival the best in the world while creating unforgettable experiences that connect people in unexpected ways,” said Alexis Kirkland, vice president of luxury marketing at Treasury Americas.
Daou Vineyards will have a prominent presence at all 2025 LIV Golf tournaments and will introduce an immersive wine experience called “Daou on the Green” at the U.S. season opener in Miami. The activation space will offer wine tastings in the Fan Village. Daou wines will also be available at all concessions, including mobile drink carts and VIP hospitality areas.
“We are excited to welcome Daou Vineyards into the LIV Golf family as our Exclusive Wine Partner,” said Monica Fee, LIV Golf senior vice president, global head of partnerships.
The winery will also serve as the official wine partner of 4Aces GC, one of LIV Golf’s 13 teams, led by captain Dustin Johnson. Daou wines will be served in the team’s hospitality chalet at select U.S. events.
The LIV Golf League features 54-hole tournaments played over three rounds with shotgun starts. The league’s teams feature 14 major champions with a combined 28 major championships, including stars Bryson DeChambeau, Jon Rahm, Brooks Koepka, Johnson, and Phil Mickelson.
Daou Vineyards was founded by brothers Georges and Daniel Daou in 2007 on a 212-acre hilltop estate in the Adelaida District of Paso Robles. The vineyard focuses on developing Cabernet Sauvignon and other Bordeaux varieties.
The LIV Golf League features 13 teams and a 14-tournament schedule. Launched in 2022, the league hosts tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe.
