Paso Robles News|Thursday, October 19, 2017
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Founder of Kraftwerk Design launches new media planning firm 

Thomas Reiss

Thomas Reiss, founder and creative director of Kraftwerk Design.

New company will focus on media planning and buying

–Thomas Reiss, founder and creative director of Kraftwerk Design, has partnered with media planner Melody Ferraro, to launch Kraftwerk Media, a new company focused on media planning and buying.

Kraftwerk Media helps businesses navigate the evolving media platform to target their advertising message, “to the right people at the right time,” according to a press release from the company. From concept to post-campaign evaluation, a variety of services are offered by the partnership duo.

Ferraro uses research and metrics to, “target advertising messages and generate results,” the press release says. Working with all business sizes, Kraftwerk Media is armed to help businesses with media buying across a variety of platforms including: broadcast and cable TV, radio, billboard, print, directory, pay per click, display, preroll display, out of home and in store.

“Media buying is changing from traditional print, radio and broadcast platforms to digital, pay per click and other channels to target and direct advertising messages,” said Ferraro. “Have you ever wondered why once you search for a something specific like ‘running shoes’ like products and services begin to target you online. This is the power of media buying in today’s world.”

Partnering with Reiss at Kraftwerk Design allows the new business to offer more marketing tools for clients leveraging Krafwerks’ quality design expertise. Kraftwerk Design, a creative agency in business for more than 15 years in San Luis Obipso is focused on both print and digital design work. With a dedicated portfolio of work in the wine industry, events, active sports and luxury products the two complementary businesses offer clients a broader range of marketing offerings.

“I am excited to offer clients data driven metrics on the best ways to spend their limited advertising dollars,” said Reiss. “Krafwerk Media is the natural next step in our evolving business plan.”

Kraftwerk Media is a sister company to Kraftwerk Design based in San Luis Obispo. The company works in a variety of industry types including wine, travel and active sports.

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About the author: News Staff

News staff of the Paso Robles Daily News wrote and edited this story from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, Instagram, or follow his blog. He can be reached at scott@pasoroblesdailynews.com.

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