Paso Robles News|Wednesday, May 12, 2021
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Free presentation on search engine optimization Feb. 28

Local media company Access Publishing is hosting a free Internet marketing presentation on Friday Feb. 28 on local search engine optimization. North County business people are invited to attend.

What is search engine optimization? “It’s an internet marketing strategy that helps websites and business listings rank higher in search engine results like Google, Bing and Yahoo,” says Scott Brennan, CEO of Access Publishing.  “If you’ve ever wondered ‘how do I get my business found on Google?’ or ‘How can I rank higher on Google?’ this education seminar will be an eye-opener,” he says.

“Essentially, SEO is about writing great content that communicates important information about your business and then publishing it on your website and accross the Internet,” he says. “You need to tell Google who you are, what you do, and where you are located; and you need to do it effectively and repeatedly. We will show you how.”

“We have developed a powerful, proven program that helps get local businesses noticed in search engine results and we want to share it with you,” Brennan says.

Why is SEO important?

  • 97% of consumers search for local businesses online
  • 75% of users never scroll past the first page of search results
  • 80% of users ignore the paid ads, focusing on the organic results


Brennan was trained in Advanced Internet Marketing at the University of San Francisco and brings 15 years of hands-on experience in small business marketing and advertising. He and his team have given dozens of educational seminars to hundreds of local business leaders at engagements from Rotary Clubs to chambers of commerce. His company, Access Publishing, provides web design and local SEO services to over 100 businesses in San Luis Obispo County. Access Publishing operates the Paso Robles Daily News.

Register for free

The presentation on Local SEO in Paso Robles will help business people “Learn the 5 keys to Online Marketing Success.” The presentation is one hour and includes a complimentary lunch. Admission to the presentation is free, but seating is limited. RSVP at (805) 226-5712, email, or register online by clicking here.

If you can’t make the presentation, call for a free consultation at (805) 226-9890.




About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on Twitter, LinkedIn, or follow his blog.