J. Lohr announces new hires
Jessica Kollhoff (L) has been named director of hospitality and direct sales, and Kasey Martin joins the company as wine club and member services director.
– J. Lohr Vineyards & Wines recently announced two key additions to the hospitality and direct-to-consumer divisions.
Jessica Kollhoff has been named director of hospitality and direct sales, and Kasey Martin joins the company as wine club and member services director. Both Kollhoff and Martin operate out of J. Lohr’s Paso Robles facilities.
Kollhoff joins J. Lohr from compliance agency Compli Beverage (recently acquired by Avalara), where she was VP client services, managing beverage alcohol compliance services, while meeting company business objectives. Previously, Kollhoff was general manager of Adelaida Vineyards & Winery in Paso Robles from 2010 to 2018, where she led staff and operations through a period of rapid growth and transition while maintaining oversight of high-touch, direct-to-consumer experiences and staff enrichment. From 2003 to 2008, Kollhoff held positions at Adelaida, including director of wine club and e-sales manager. Kollhoff also served as board director with the Paso Robles CAB Collective from 2012 to 2014, and again from 2016 to 2017. In this newly-created role, Jessica will align J. Lohr brand messaging and hospitality standards with oversight of the direct-to-consumer strategies that poise J. Lohr for continued elevation and consumer sales.
Martin was most recently DTC program manager at Adelaida Vineyards & Winery, where she directed all aspects of consumer engagement strategies and programs for sustainable growth. Prior to Adelaida, Martin was e-commerce manager & wine club coordinator at DAOU Vineyards & Winery from 2013 to 2016, where she managed wine club operations and delivered enhanced customer experiences through all member touchpoints. Martin also worked at Tablas Creek Vineyard where she was a tasting room associate, and spent time as a lab and cellar intern for Constellation Brands in New Zealand. Martin will lead the J. Lohr Wine Clubs, with a focus on providing exceptional member and guest services in addition to driving direct-to-consumer growth through the wine club channel.
“We couldn’t be happier with Jessica and Kasey joining our extended family,” said Steve Lohr, CEO, J. Lohr Vineyards & Wines. “Their hospitality leadership and direct-to-consumer expertise complement our focus on appellation education and the family stories behind our vineyard-driven wines. We look forward to their contributions as we continue to shape experiences at our original winery in urban, downtown San Jose, and our facility nestled among our estate vineyards in Paso Robles.”
For more information about the winery visit jlohr.com.
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