Justin vineyards celebrates 30th anniversary with cabernet sauvignon
–Justin Vineyards & Winery commemorates the 30th anniversary of Justin Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The milestone vintage showcases the distinct character of Paso Robles and is sealed with a “30th year” anniversary capsule in celebration of today’s exciting release.
“This is a momentous year as we proudly celebrate 30 years of our signature Justin Cabernet Sauvignon,” said Clarence Chia, Senior Vice President of Marketing and Direct-to-Consumer for JUSTIN Vineyards & Winery. “Which was one of the first Bordeaux-region varieties grown and produced by Justin in California and helped lay its historic roots in Paso Robles. Over the years, Justin’s Cabernet Sauvignon has skyrocketed to the top of the charts as the nation’s No. 1 luxury ($20+) Cabernet Sauvignon and an award-winning wine that is recognized for its exceptional value and quality.”
Since the early 1980s when Founder Justin Baldwin planted his first Cabernet Sauvignon vines in Paso Robles along California’s acclaimed Central Coast, Cabernet Sauvignon has become one of the region’s premier grape varieties, known for its exceptionally bold and outspoken character.
The region’s rich terroir played a key role in Justin’s ability to produce luxury red and Bordeaux-style red blends, which helped the winery become universally known as a top producer of this style in Paso Robles. Following the success of its first 100-percent Cabernet Sauvignon release in 1988, the winery expanded its Cabernet plantings to keep up with the overwhelming consumer demand.
The 30th Anniversary of Justin Cabernet Sauvignon will be supported by an integrated marketing campaign including new in-store point-of-sale (POS), digital advertising, social media, and print ads in top wine, food, and lifestyle publications throughout the year.
With aromas of black fruit and spice, this smooth, ready-to-drink Justin Cabernet Sauvignon spends more than a year in small oak barrels that impart depth and complexity and highlight the exceptional balance of flavors and textures that the unique climate and soils of Paso Robles add to this wine. The palate is dry, nearly full-bodied, with ripe black cherry, cassis and red fruit, baking spice and oak accents. The 2017 Justin Cabernet Sauvignon (MSRP $28), is now available at specialty wine retailers, grocery stores, restaurants, hotels, and online at www.justinwine.com.
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