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Leading wine experts to helm seminars Jan. 10 

Wine Speak’s Hospitality Day takes place at Atascadero’s Pavilion on The Lake.

—After opening with three days of wine-intensive experiences, Wine Speak Paso Robles will turn its attention to the hospitality industry on Jan. 10, offering four distinct seminars aimed at helping local wineries, restaurants and hotels elevate their customer service.

“We have secured some of the best experts in the business to lead our Hospitality Day,” said Amanda Wittstrom-Higgins, Ancient Peaks Winery’s VP of operations who co-founded Wine Speak with master sommelier Chuck Furuya. “These experts will impart tangible examples and skills that attendees can implement right away to raise their hospitality game.”

Wine Speak is a trade-focused event led by an all-star cast of master sommeliers, winemakers and hospitality professionals. Wittstrom-Higgins noted that Hospitality Day is an extension of Wine Speak’s mission to promote purposeful camaraderie, sharing and education.

“If the Central Coast is going to compete with other leading wine destinations, it begins with providing a first-class hospitality experience across our region,” she said. “Hospitality Day is all about helping businesses benefit from being a part of this movement.”

Wine Speak’s Hospitality Day takes place at Atascadero’s Pavilion on The Lake.

Seminars include:

Aloha Spirit & Branding

With a focus on exceptional customer service, this seminar will provide insights into the award-winning hospitality culture that has made Hawaiian Airlines the leading choice for leisure travelers coming to Hawaii. Alisa Onishi, Director of Brand Management at Hawaiian Airlines, will share what makes Hawaiian Airlines unique; how they have overcome challenges and changes; and how they have remained true to their brand and philosophy.

Enhancing The Customer Experience: Design, Digital, Feel & Flow

Expert designer Amber Karson of Karson Butler Events and acclaimed local photographer Cameron of The Wedding Standard Ingalls will teach you to match your design with your brand’s style, price point and space. They will also demonstrate how you can achieve greater success by developing a strong digital presence through thoughtful imagery and video.

Deductive Tasting Skills

Three legendary master sommeliers will lead a lively, interactive “cause and effect” seminar on wine service. Guests will blind taste four wines from around the world, led by master Fred Dame M.S., Daou Winery & Vineyards; Nunzio Alioto M.S., and Chuck Furuya M.S., DK Restaurants.

Winning Winery Hospitality

Wine Speak co-founder and master sommelier Chuck Furuya Chuck will discuss why hospitality and the guest experience is so critical in winning lifelong customers. Furuya is a leading restaurateur who has traveled the world searching for special wines and interesting vineyards, and his experience will shine in this illuminating seminar.

Tickets for Hospitality Day may be purchased at

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About the author: News Staff

News staff of the Paso Robles Daily News wrote and edited this story from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, Instagram, or follow his blog. He can be reached at