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Looking Back: Santa Claus Coming for Visit on Saturday 

Click here to see the full front page of the Nov 20, 1946 Paso Robles Journal.


Excerpt from the Paso Robles Journal, Wednesday, November 11, 1946

Patron Saint of Christmas Will Greet Children and Present Every Guest with Bag of Candy as He Visits Stores Throughout City’s Business District. Will Enter Town on Fire Truck.

Juvenile Paso Roblans are eagerly awaiting the arrival of Santa Clause at the local airport Saturday morning to make his first tour of the city, it was reported at the Chamber of Commerce luncheon Monday.

The jolly old saint is expected to arrive from Sherwood Field on the big fire truck at 10:15 in the morning and will then proceed to make a tour of the business section, stopping at all the corners to distribute bags of candy to waiting children. Santa will then visit the various stores in the city until 2 p.m., when he will return to the airport to speed on his way.

Special music from loud speakers will provide Christmas carols and other appropriate music during the day at the various stores and Santa Claus will be entertained at dinner at the Dog House Club at noon.

Splendid cooperation is reported by the committee in charge and it is hoped to have Santa Claus make two or three more trips to Paso Robles between now and Christmas so that all the younger generation can get a good chance to tell him what they want for Christmas.

It is hoped also to have the street Christmas lights installed and the huge Christmas tree in city park lighted by that time. Merchants have been urged to install their Christmas window displays and decorate their store fronts for the occasion of Santa’s visit.

View previous Looking Back articles


This “Looking Back” view at Paso Robles history comes from one of the hundreds of local newspapers in the Paso Robles Area Historical Society collection. At least 18 local newspapers, dating from the 1800s, have reported on local, national and world events, providing priceless historical views of our community that are not available from any other source. The Historical Society is seeking community support for the multi-phased Newspaper Preservation Project to help fund the transfer of these aged and fragile pages to microfilm and digital images. See the society website for more information about becoming a member or donating to any phase of this project.

The Paso Robles Daily News is pleased to support this important project. Watch this space for future “Looking Back” articles.


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About the author: News Staff

The news staff of the Paso Robles Daily News wrote or edited this story from local contributors and press releases. The news staff can be reached at