Miss Salinas Valley Fair competition opens applications for 2026
Competition open to eligible residents across six counties
– Applications are now open for the 2026 Miss Salinas Valley Fair Competition, which offers young women ages 16–20 the opportunity to serve as ambassadors for the Salinas Valley Fair.
Eligible contestants must reside in Monterey, San Benito, Santa Cruz, northern San Luis Obispo, or southern Santa Clara counties. The competition is also open to residents of Coalinga. Applications must be postmarked or delivered by hand no later than March 6.
The competition will take place over two days, March 26 and 27, at the Salinas Valley Fairgrounds.
The selected titleholder will represent the Salinas Valley Fair, scheduled for May 14–17, and help promote the 2026 fair theme, “Red, White, and Bloom.” The winner will participate in promotional appearances and community events throughout the year, including the Miss California Rodeo Contest in Salinas.
“This program is such a wonderful opportunity for young women to grow their confidence, leadership skills, and connection to our agricultural community,” said Darla Mantel, Miss Salinas Valley Fair coordinator. “Our Miss Salinas Valley Fair truly becomes a representative of the heart of our fair, and we are always excited to see the talent and passion these contestants bring.”
Contestants will be judged on personality, scholastic ability, poise and appearance, and horsemanship. The competition celebrates individual achievement and traditions of the Salinas Valley.
The winner will receive a $2,000 scholarship, a custom belt buckle, and additional prizes. Awards will also be given to category winners for individual areas of achievement.
Young women with an interest in agriculture, community involvement, and personal growth are encouraged to apply. There is no entry fee to apply or compete.
Applications and additional information are available at salinasvalleyfair.com. Questions may also be directed to the fair office at (831) 385-3243 or by email at svf@salinasvalleyfair.com.
