Paso Robles News|Tuesday, December 7, 2021
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New Grand Reserve World Mastercard rewards wine lovers 


–Vertical Finance this week announced that it has welcomed 29 new boutique wineries, merchants, and gourmet food companies to the Grand Reserve World Mastercard network, broadening the program designed to reward cardmembers who love wine. Cardmembers earn bonus points on purchases made from Grand Reserve partners and receive unique benefits and exclusive invitations.

Launched in August of last year, the card was designed to reward the passion that members have for discovering, enjoying, and collecting fine wine. It connects members with boutique wineries and other partners, offering significant bonus points on purchases made directly from partners and benefits through its rewards and loyalty program. Grand Reserve points can be redeemed for wine, sommelier-curated reward catalog items, exclusive experiences, and more.

Paso Robles wineries in Grand Reserve network

  • Barr Estate Winery
  • Brochelle Vineyards
  • Copia Vineyards
  • Donati Family Vineyard
  • Dracaena Wines
  • Dusty Nabor
  • Four Lanterns Winery
  • Fulldraw Vineyard
  • J Dusi
  • McPrice Myers
  • MCV Wines
  • Midnight Cellars
  • Opolo
  • Peachy Canyon
  • Summerwood


“We’re excited to continue growing our portfolio of Grand Reserve partners and give our members access to even more partner benefits and experiences. Additionally, we aim to provide a unique marketing channel to boutique fine wineries and other partners,” said Matthew Goldman, Vertical Finance founder and CEO. “Our goal is to connect members with the finest producers of wine, support our partners, and provide exceptional rewards for wine enthusiasts.”

New Grand Reserve members include B. Stuyvesant Champagne, Benchmark Wine Group, Briceland Vineyards, Chiron Wines, Dusty Nabor Wines, DV8 Cellars, EMH Vineyards, Flannery Beef, Gourmets of Spain, Grassl Glass, Hoopes Vineyard, JJ Buckley Fine Wines, Just Enough Wines, Liquid Assets Cellars, Loring Wine Company, Meadowcroft wines, Oestermann Family Winery, Pyramid Valley Vineyards, Ridge Vineyard, Riverain Vineyard, Sabeli-Frisch Wines, Sandler Wine co, Scherrer Winery, Smith & Sheth, The Debate Wine, Vincent Wine Company, Woodhouse Wine Estates, Zeka Vineyards and Zoetic Wines.

Other partners in the network include Beckmen Vineyards, Charles Krug Winery, Flanagan Wines, Freeman Winery, Joseph Jewell Wines, Laetitia Vineyard & Winery, Long Meadow Ranch, Moseley Family Estate, Myriad Cellars, Patz & Hall, Relic Wine Cellars, Senses Wine, Switchback Ridge, and Willamette Valley Vineyards among many others. The full list of over 450 Grand Reserve partners may be viewed at

About Vertical Finance

Vertical Finance is a fintech and challenger credit card startup. The company’s credit card platform matches consumers with high-quality boutique merchants and authentic rewards that enhance their lifestyle pursuits. Grand Reserve is the company’s flagship program. Vertical Finance is a 1% for the Planet company, a global network of businesses, nonprofits, and individuals working together for a healthy planet, committed to giving 1% of gross sales each year to approved nonprofit partners. Visit to learn more.



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