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New luxury boutique hotel, The Piccolo, opens in Paso Robles Oct. 16 

—Martin Resorts is announcing the official opening date of Oct. 16, 2019 for the highly anticipated Piccolo, Paso Robles’ latest luxury hotel.

The Piccolo will be located across from Downtown City Park. The hotel company aims to bring their “Paso Perfected” brand to life by “ensuring an impeccable guest experience that blends the sophistication of wine country and the authentic, relaxed Central Coast lifestyle.”

“The Martin family is so pleased to create a hotel that preserves our unique history and anticipates where Paso Robles is going with its thoughtful contemporary touches,” said Noreen Martin, president and chairman of Martin Resorts. “We couldn’t have done it without the local community’s support and the talent and dedication of our team, under the direction of COO Margaret Johnson. We’re creating a ‘Paso Perfected’ vibe which brings a new urban sensibility to the region and elevates the hospitality experience while maintaining the authentic rustic charm of wine country.”

Designed by Ten Over Studio, the 17,000-square-foot, the four-story property offers a variety of communal spaces, and sexy, urban loft-style rooms with modern conveniences such as fiber-optic Wi-Fi, mobile check-in, keyless entry, streaming services, and electric vehicle charging stations.

The Piccolo boasts 23 Luxury King Rooms and an exclusive two-room suite, The Somm Suite, with floor-to-ceiling windows. Guestrooms feature high tray ceilings, wide-planked dark wooden floors, brick accent walls, locally produced black wrought iron accents, and custom chandeliers. Each room offers Juliet balconies facing the private courtyard or 12th Street, as well as plush beds, 55” TVs with streaming content- powered by Google Chromecast, personal wine fridges and more. The Piccolo rooms also feature custom touches by local artisans, such as made-to-order chandeliers by Hans Duus, nightstands and dressers by Janine Stone of If You Give a Girl a Saw and air plants by Lauren Dunn of Dunn Gardens.

The hotel’s open concept design continues into the wine lounge, which provides communal tables for making new friends and reconnecting with old ones. With locally-driven wine tasting by featured wineries, guests can take a Paso Robles wine tour without leaving the hotel lobby. Thoughtful touches such as wine lockers let guests store their favorite finds.

Champagne vending machine and Paso’s first rooftop bar

The Piccolo boasts the only Moët & Chandon Champagne vending machine on the Central Coast. Also located in the lobby, this luxury amenity features split bottles dispensed with a complimentary flute. Tokens can be purchased from the concierge.

Tetto, The Piccolo’s 1,500-square-foot rooftop bar, is the only rooftop lounge in downtown Paso Robles, offering spectacular, unobstructed views of the region. It features a full craft cocktail bar, alfresco bar seating, comfortable lounge areas, and an inviting fire pit—all tucked beneath the shade of a covered trellis.

Adorning one of the courtyard walls is a 76-foot custom mural by California artists Hennessy Christophel and Sofia Lacin from LC Studio Tutto. The mural reflects Piccolo’s merging of regional culture, history and local nature, with a fresh modern perspective. The Courtyard will also act as a gateway to the sister property, Paso Robles Inn, where guests can enjoy access to the heated pool and Jacuzzi and historic gardens. There is also a library offers a collection of books that guests can read while enjoying the space, such as local guides on hiking, history, and food and wine.

The hotel is located at 600 12th Street, Paso Robles, California, just off the historic Downtown City Park. It is adjacent to the Paso Robles Inn, a sister property that boasts a renowned steakhouse known for its Sunday brunches.

Easily accessible from Highway 101, The Piccolo is approximately 30 miles from San Luis Obispo County Regional Airport (SBP) and the beaches of Cambria. It’s also close to the world-renowned Hearst Castle, Pismo Beach and San Luis Obispo. It offers convenient access to key Paso Robles and Edna Valley wineries, as well as wine country attractions such as Tin City and Sensorio Paso Robles Field of Light.
To learn more about the hotel, visit

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