Paso Robles nonprofit honors supporters, calls for community contributions
Left to right: Supervisor John Peschong, District Representative for Congressman Jimmy Panetta Diane Zannotti, Aida Amillano De Guerrero, Atascadero Councilwoman Susan Funk.
The Tuesday after Thanksgiving is Giving Tuesday
– Mujeres de Acción, a Paso Robles-based nonprofit focused on health awareness, cultural empowerment, and community engagement, is encouraging donations this Giving Tuesday to support its mission.
Giving Tuesday, an annual global day of charitable giving, occurs the Tuesday after Thanksgiving. Originating in 2012, the initiative raised nearly $3.1 billion from 34 million donors in 2023.
“We run on the donations of generous benefactors on the Central Coast and beyond,” said Yessenia Echevarria, founder and executive director of Mujeres de Acción. “With your generosity, we can empower Latinas to take control of their health, be leaders in their community, and celebrate their culture.”
This year, Mujeres de Acción saw significant growth in its events and programs. Children’s Day attracted nearly 1,000 attendees, while the Hispanic Heritage Festival brought close to 4,000 people to downtown city park in Paso Robles. The organization also launched a monthly women’s business mixer, which has seen nearly 200 attendees across five events.
The 10th Annual Breast Cancer Gala, held Nov. 16 at Spring Hill Suites in Atascadero, brought together over 100 attendees to honor survivors, remember those lost, and celebrate the community with awards recognizing outstanding contributions.
Business of the Year: Restaurante El Sol.
Breast Cancer Gala honorees
Business of the Year: Restaurante El Sol
Restaurante El Sol, located at 1920 Creston Road, Suite D, in Paso Robles, was honored for its continued support of Mujeres de Acción events, including Children’s Day, the Hispanic Heritage Festival, and the breast cancer gala.
Volunteer of the Year: Aida Amillano de Guerrero
Amillano de Guerrero was recognized for her long-standing contributions, particularly to the Hispanic Heritage Festival, where her efforts have been instrumental since the event’s inception.
Leadership Award: Claudia Olsen
Olsen was acknowledged for her leadership as a community liaison, her role in organizing monthly business mixers, and her work as an emcee for the Hispanic Heritage Festival and the breast cancer gala.
The gala also welcomed local leaders, including Supervisor John Peschong and representatives from Congressman Jimmy Panetta’s office.
“We are grateful for our community’s support this year and every year,” said Brenda Campoverde, co-founder of Mujeres de Acción. “Our gala brings out the best and shows how much of a close-knit community we are.”
How to donate
Donations to Mujeres de Acción are tax-deductible. Checks can be mailed to:
Ecologistics
c/o Mujeres de Acción
PO Box 243
Paso Robles, CA 93447
The organization’s tax ID is 27-2116150.
