Paso Robles Wine Alliance names new development director
Carol Yeaman-Sanchez.
Carol Yeaman-Sanchez joined the organization in an administrative role in early 2020
– The Paso Robles Wine Country Alliance has announced the promotion of Carol Yeaman-Sanchez to development director. Yeaman-Sanchez, who previously served as membership manager, will lead efforts to recruit and retain members while expanding the organization’s sponsorship and partnership programs.
As development director, Yeaman-Sanchez will oversee member and partner relations and work to secure new sponsorships to support the organization’s mission. She will also focus on partnerships for annual events, including the Paso Wine Fest, scheduled for May 15-18. Her responsibilities include working with current members and new partners to enhance the organization’s presence within and beyond Paso Robles.
Yeaman-Sanchez joined the organization in an administrative role in early 2020. After a brief hiatus, she returned as membership manager in June 2022.
“We are thrilled to have Carol step into this expanded role,” said Joel Peterson, executive director of the organization. “She has already achieved tremendous success in her current role, building great relationships with our members and helping grow our community. Her commitment to our mission and her talent for fostering strong partnerships will be invaluable as we continue to increase our reach and impact.”
The wine alliance is the official trade and marketing organization representing wineries, growers, and businesses in the Paso Robles American Viticultural Area. The region spans more than 40,000 vineyard acres and includes 200 wineries.
For more information, visit pasowine.com.
