Paso Robles Wine Alliance names Nuffer Smith Tucker agency
Partnership aims to grow tourism in Paso Robles region
– Paso Robles Wine Country Alliance, a marketing group representing more than 500 wineries, growers and businesses in the Paso Robles region, recently named Nuffer, Smith, Tucker as its public relations agency of record.
The appointment establishes a new partnership aimed at increasing the wine region’s visibility among travelers. The San Diego-based agency brings more than 50 years of experience in agriculture and consumer marketing.
Nuffer, Smith, Tucker has represented agricultural organizations such as the Dairy Council of California, the California Department of Food and Agriculture, the California Prune Board, and the California Walnut Board and Commission. The agency has also worked with consumer brands including McDonald’s of Southern California, WD-40 Company, and EōS Fitness.
“We’re excited to partner with NST to help share the story of Paso Robles Wine Country,” said Joel Peterson, executive director of Paso Robles Wine Country Alliance. “They bring the right mix of roll-up-your-sleeves ag experience and smart brand storytelling—plus, being California-based means they understand the land, the lifestyle, and the people who make this place special.”
Nuffer, Smith, Tucker will oversee public relations efforts for the alliance, including media and influencer relations, with a goal of introducing the region to new audiences.
“Our extensive work in the agriculture and consumer products industries gives us a unique perspective on connecting with consumers whose values and preferences are constantly evolving,” said Teresa Siles, president and partner at Nuffer, Smith, Tucker. “We’ve helped major brands navigate these shifts, and our insights translate seamlessly to the tourism space. By understanding what drives today’s audiences — from sustainability to authenticity — we craft strategies that resonate across industries.”
More information on the agency’s services is available at nstpr.com.
