Paso Robles wine industry leader starts consulting company
Firm specializing in marketing, sales, operations, and beyond
– Leveraging her knowledge and networks in the local alcohol beverage industry, Amanda Wittstrom Higgins recently launched Full Cup Solutions, a full-service consulting firm specializing in marketing, sales, operations, and employee development sectors.
The firm’s approach includes a custom “advisory board” made of industry leaders recruited by Higgins and based on client needs. The approach is based on its core principles of “crafting products with soul, enacting industry change, creating opportunity for others and honoring and understanding of the agricultural world,” according to a press release.
“The modern professional world requires an almost impossible level of expertise in so many disciplines — something even the best businesses cannot hope to achieve,” says Higgins. “I love bringing talented people together and collaborating on solutions that benefit both the client and the industry. Full Cup’s goal is to ensure businesses are operating at a best-in-class level in every capacity, while at the same time building for the fast-evolving future.”
Prior to launching Full Cup Solutions, Higgins was the executive vice president at Ancient Peaks Winery, co-founded the Wine Speak Paso Robles trade event and Dream Big Darling events and educational platform, and was named a Wine Enthusiast Top 40 Under 40 honoree. She was also named Central Coast Wine Industry Person of the Year, and a SLO Tribune Top 20 Under 40 notable.
A fourth-generation Central Coast resident, Higgins previously served on the boards of the San Luis Obispo Coast Wine Collective and Paso Robles Wine Country Alliance.
“Amanda is one of those rare people who consistently over-deliver,” says Dr. Laura Catena, managing director of Catena Zapata in Mendoza, Argentina. “She understands the power of charisma, the power of communication, the power of connection, and the importance of a budget. I look forward to working with her over the years to come.”