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Paso Robles Youth Arts Foundation announces name change and re-branding 

Paso Robles Youth Arts Foundation announces name change, re-brand

–Paso Robles Youth Arts Foundation is growing, expanding, and rebranding. This week, they announced an official name change to “Paso Robles Youth Arts Center” which is the next step in becoming one of the largest free-arts campuses in the State of California.

This year brings with it the growing return of in-person, visual, and performing arts programs, more classes, working-artist instructors, and create opportunities for youth ages 5- 18. This week kicks off a new session of live classes alongside a new name and look. A marketing rebrand package was donated by the team at Motif Brands which specializes in creating imaginative and award-winning brands. A fresh new sign graces the corner of 32nd and Spring, adding a pop of color as families make the return to classes this week. The sign-painting was donated by Dot & Cross Studio and Gannage Design & Construction.


The decision to change the name was carefully considered by Youth Arts Leadership and it was “important to honor the past and mission of the organization,” according to a press release from the organization.

Paso Robles Youth Arts Foundation was founded in 1998 by Donna Berg as a private foundation. Berg’s dream was the catalyst that inspired over 15,000 students and counting to find their voices through the arts and has provided nearly 50 classes per week for 23 years. She is still the heart and soul behind the after-school center. Years ago, Paso Robles Youth Arts Foundation began the transition to becoming a public charity and the community-funded arts center it is today. Some of the original staff are still teaching at the center.

“The new name gives the Youth Arts a well-earned sense of place as we launch the public phase of our expansion project and prepare for all the exciting growth to come,” said Emily Jagger, development director/interim executive director. “It also clarifies that we are not a grantmaking foundation, but a charity that seeks grants to provide important services to the community.”

For information regarding donating, volunteering, attending performances, fundraisers, or classes, call (805) 238-5825 or visit

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The news staff of the Paso Robles Daily News wrote or edited this story from local contributors and press releases. The news staff can be reached at