Paso Robles Press newspaper circulation falls
How many subscribers does the Paso Robles Press have?
Local paid newspaper distribution falls to 1,080 printed copies
The Paso Robles Press recently reported its paid circulation is a stark decrease from two years ago. Distribution and subscriptions are falling, reports show.
In a Statement of Ownership and Management and Circulation, the Paso Robles Press reports total printed copies at 2,256 average per issue over the last 12 months. Of that, 1,080 are classified as paid distribution. Paid distribution includes subscribers, rack and dealer sales. That compares to the same report filed two years ago in October of 2011 that showed 2,700 total copies and 1,853 paid distribution. That’s a 40-percent decline in paid circulation.
Paso Robles Press paid newspaper distribution reports
- 2011 1,853 copies
- 2012 1,166 copies
- 2013 1,080 copies
The Paso Robles Press is owned by News Media Corp. of Rochelle, Il. The company owns more than 75 community newspapers and publications around the country including the Atascadero News, four weeklies in South Monterey County and the Watsonville Register-Pajaronian.
The Paso Robles Press newspaper has been a daily, a weekly, and is presently a twice-weekly news source for North County San Luis Obispo. It covers general news, politics, city hall, police crime, entertainment, obituaries and more.
The Statement of Ownership and Management and Circulation is a document required to be filed by the US Postal Service to receive special postage discounts for mailing newspapers. The Paso Robles Press printed the report in its Oct. 8, 2013 edition. The newspaper distribution report only includes printed editions and does not reflect online subscribers or online page views.
Falling subscriptions reflect a change in consumer behavior
The newspaper industry as a whole has seen rapidly declining circulation and ad revenues. The public is looking online now more than ever. A recent study shows that 90-percent of daily media interactions are screen-based, leaving 10-percent to newspapers, radio and magazines.