Paso Robles News|Friday, November 24, 2017
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Promoted articles are an excellent marketing tool 

-Promoted Article-
marketing in Paso Robles

–Sometimes an advertiser has more to say than will fit in a display ad. That makes a promoted article in the Paso Robles Daily News a better way to communicate to a local audience. The writers at Access Publishing can professionally write and edit your article, provide a proof, and distribute your message widely to the community. It’s a great way to get your message out quickly and get results. Promoted articles are a newer form of advertising. It is sometimes called “native advertising,” and is being offered by many national newspapers including the New York Times because many readers prefer to see marketing messages in story form, rather than traditional display advertising.

Benefits of a promoted article

  • Top right placement on home page
  • Posted on website indefinitely which gets 200,000+ views per month
  • Email distribution to almost 4,000 subscribers
  • Facebook and social media distribution to over 15,000 followers
  • Twitter and Tumblr posts

 

Why use a promoted article?

  • Reach a larger audience with your message
  • Increase attendance to your event
  • Get your press release published
  • Use it as a help wanted ad
  • Shine a spotlight on your company

 

Tips for writing a promoted article

  • Start with an attention-getting headline
  • Include an attractive photo
  • Get right to the point in the first paragraph
  • Answer the 5 Ws: who, what, when, where, why
  • Use quotes with attribution
  • Include contact information
  • Around 400 words is best

 

How much does a promoted article cost?

Promoted articles cost $199 for a one-day promotion or $349 for a three-day promotion.

The Paso Robles Daily News is owned and operated by Access Publishing. Access Publishing has a 20-year track record of providing high quality, locally-focused advertising and marketing campaigns in Paso Robles and all of San Luis Obispo County. Access Publishing manages dozens of websites and print media publications. Our team of more than 10 local professionals is here to help you reach your organization’s goals.

Call today for more information – (805) 226-9890

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About the author: Access Publishing

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on , Twitter, LinkedIn, or follow his blog.