Sponsored articles are an excellent marketing tool
–Sometimes an advertiser has more to say than will fit in a display ad. That makes a promoted article in the Paso Robles Daily News a better way to communicate to a local audience. The writers at Access Publishing can professionally write and edit your article, provide a proof, and distribute your message widely to the community. It’s a great way to get your message out quickly and get results. Sponsored content is a newer form of advertising. It is sometimes called “native advertising,” and is being offered by many national newspapers including the New York Times because many readers prefer to see marketing messages in story form, rather than traditional display advertising.
Benefits of sponsored article
- Top right placement on homepage
- Posted on website indefinitely which gets 400,000+ views per month
- Email distribution to almost 6,400 subscribers
- Facebook and social media distribution to over 21,000 followers
- Twitter and Tumblr posts
Why use sponsored content?
- Reach a larger audience with your message
- Increase attendance to your event
- Get your press release published
- Use it as a help wanted ad
- Shine a spotlight on your company
Tips for writing sponsored content
- Start with an attention-getting headline
- Include an attractive photo
- Get right to the point in the first paragraph
- Answer the 5 Ws: who, what, when, where, why
- Use quotes with attribution
- Include contact information
- Around 400 words is best
How much does a promoted article cost?
- 1-day promotion, 1 news site – $199
- 4-day promotion, 1 news site – $349
- Add an additional news site* – $99
- Professional writing service – $99
*Sites available include Paso Robles Daily News, A-Town Daily News, Templeton Community Guide, SLO County Visitors Guide, and Your Cambria Directory and Guide.
The Paso Robles Daily News is owned and operated by Access Publishing. Access Publishing has a 20-year track record of providing high quality, locally-focused advertising and marketing campaigns in Paso Robles and all of San Luis Obispo County. Access Publishing manages dozens of websites and print media publications. Our team of more than 10 local professionals is here to help you reach your organization’s goals.