Sponsored articles are an excellent marketing tool

Posted: 9:15 am, January 31, 2021 by Access Publishing

–Sometimes an advertiser has more to say than will fit in a display ad. That makes a promoted article in the Paso Robles Daily News a better way to communicate to a local audience. The writers at Access Publishing can professionally write and edit your article, provide a proof, and distribute your message widely to the community. It’s a great way to get your message out quickly and get results. Sponsored content is a newer form of advertising. It is sometimes called “native advertising,” and is being offered by many national newspapers including the New York Times because many readers prefer to see marketing messages in story form, rather than traditional display advertising.

Benefits of sponsored article

Top right placement on homepage
Posted on website indefinitely which gets 400,000+ views per month
Email distribution to almost 6,400 subscribers
Facebook and social media distribution to over 21,000 followers
Twitter and Tumblr posts

Why use sponsored content?

Reach a larger audience with your message
Increase attendance to your event
Get your press release published
Use it as a help wanted ad
Shine a spotlight on your company

Tips for writing sponsored content

Start with an attention-getting headline
Include an attractive photo
Get right to the point in the first paragraph
Answer the 5 Ws: who, what, when, where, why
Use quotes with attribution
Include contact information
Around 400 words is best

How much does a promoted article cost?

1-day promotion, 1 news site – $199
4-day promotion, 1 news site – $349
Add an additional news site* – $99
Professional writing service – $99

*Sites available include Paso Robles Daily News, A-Town Daily News, Templeton Community Guide, SLO County Visitors Guide, and Your Cambria Directory and Guide.

The Paso Robles Daily News is owned and operated by Access Publishing. Access Publishing has a 20-year track record of providing high quality, locally-focused advertising and marketing campaigns in Paso Robles and all of San Luis Obispo County. Access Publishing manages dozens of websites and print media publications. Our team of more than 10 local professionals is here to help you reach your organization’s goals.