Paso Robles News|Tuesday, November 21, 2017
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School district approves new logo 

New logo PRJUSD

–At their Tuesday night Paso Robles Joint Unified School District board meeting, the board members voted 6-1 to approve a new logo for the district.

According to Public Informations Officer Martha Clayton, there was a lack of consistency in the branding of the district, with many different logos being used. After the Oct. 27 Board meeting, a committee was established to discuss the creation of a new logo. The committee members are Martha Clayton, Joel Peterson, Dave Lambert, Eileen Higgins, Jeff Mount, Greig Welch, and Scott Larson.

The committee agreed on several main features of the new logo:

1. Use of crimson and gray

2. Prominence of the oak tree – to demonstrate strength

3. District of excellence – 5-star district

4. Addition of rolling hills

After this meeting, the committee members were given eight new choices based on the above recommendations. Of those eight choices, the majority selected the logo above.

The old letterheads and logos will begin to be phased out immediately. The district is also re-vamping their website, and this logo will be added to the new design. The new website is expected to go live within the next few months, according to Clayton.

Board member Kathleen Hall voted against the logo, stating that she preferred the style of the original letterhead that the district had been using.

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