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Sheryl Flores celebrates 25th anniversary with People’s Self Help Housing 

Sheryl Flores

Sheryl Flores.

People’s Self-Help Housing (PSHH)’s Vice President of Home Ownership Sheryl Flores is celebrating 25 years of service at the organization.

“We have been so fortunate to benefit from Sheryl’s knowledge and expertise for so many years,” said Ken Trigueiro, CEO & President at PSHH, “She serves as a dedicated leader and inspired changemaker in our organization, creating innovative homeownership opportunities for families all across the Central Coast.”

Flores joined PSHH in 1996. Originally from Sunol, California, her former experience in banking, along with her attributes of being a persistent, patient, and creative problem solver have seen her helping over 500 families become homeowners through the mutual self-help program. An enthusiastic hiker, she is also an avid reader of nonfiction and historical novels. Flores shares her San Luis Obispo home with her husband, dog, and cat. She has been very active in the community during her tenure, serving on various local, statewide, and national housing development committees, and has served on the boards of the Home Builders Association of the Central Coast, the California Coalition of Rural Housing, and the National Rural Self-Help Association in past years. She is currently a board member for the Housing Trust Fund of Santa Barbara County.

The PSHH Home Ownership Department assists low-income families with the construction of new homes, through the mutual self-help method which sees teams of ten households building together alongside professional tradespeople and under the supervision of PSHH. The program reduces costs to the future homeowners by 20-25-percent and sees each team contributing about 2,000 hours of construction labor – “sweat equity” – which then acts as the down payment for their house. The homeownership department also offers free financial planning workshops, mortgage counseling, and specialized construction training to assist those in the program.

To learn more about PSHH’s homeownership opportunities, visit



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