Student success guides Bearcat broadcasting discussion, Williams says
Superintendent responds to broadcasting decision
–The Paso Robles Joint Unified School District is continually focused on providing students with opportunities for success, as shown through the community discussion about the recent change in Bearcat football broadcasting stations. KPRL and KJUG were involved in broadcasting Bearcat football games; when the district presented a new contract process in response to a disagreement between the stations about rights to the broadcasting booth, the stations decided to stop broadcasting.
“Our whole goal and intention was to provide a fair and equitable process. We haven’t turned anyone away, we didn’t terminate anyone, we would have loved to have both opportunities to have any channels working with our students,” said Chris Williams, the PRJUSD superintendent.
The Voice of Paso has entered into a contract with the PRJUSD to broadcast games, starting with the first scrimmage of the season. The community feedback about the new broadcasting station has been positive, according to Williams. Paso Robles Mayor Steve Martin owns S.W. Martin & Associates, which operates The Voice of Paso. Martin approached the district about broadcasting after the previous radio stations stopped, and then went through the process of submitting a contract proposal.
The district is focusing on increasing student involvement with local media partnerships, including but not limiting broadcasting of athletic events, according to Williams.
“We’re excited to see our kids participate with our local media and promote outstanding student athletes and their many accomplishments,” said Williams, who is also looking towards future livestreaming games at the end of this current school year or the following year, along with having equity for the girl and boy teams and for other sports.
Another media outlet for the community to stay updated on Bearcat sports is the Bearcat Locker Room. This video livestream is on Wednesdays at 6 p.m., where interviews with employees, student athletes, coaches, and district officials are conducted.
“We really do appreciate the local media support we’ve had and community… this has been a pretty tough situation for a lot of people, and we want to take it and move forward in a positive light and really dig in deep about our belief in the organization that every student will have success,” Williams said.