Taprooms raise funds during Breast Cancer Awareness Month
Serving up great beer for a great cause are: Erin Mjelde, Event Coordinator for The Cancer Support Community; guest bartender and cancer survivor, Debbie, and Celeste Richter, originator of Brews for Boobs. When Richter’s boyfriend, Central Coast Brewery’s Brew Brendan Gough crafted the special Pink Beer, she approached The Cancer Support Community to be the beneficiary of the event. Courtesy photo
Proceeds from special edition Pink Beer benefits Cancer Support Community
–Brews for Boobs – a new approach to fundraising – is happening every Wednesday throughout October at Central Coast Brewery in San Luis Obispo. Joining in on the fun are several additional tap rooms throughout SLO County, all with the intention of bringing awareness – and funds – to the plight of breast cancer patients and survivors during Breast Cancer Awareness Month.
Each Wednesday at Central Coast Brewery, located at 1422 Monterey St. in SLO, guest bartenders, who also happen to be cancer survivors, will be pouring its very own Pink Beer from 4:30-7:30 p.m. A dollar of every Pink Beer sold, plus 100 percent of tips received, will go directly to the Cancer Support Community-California Central Coast.
“We are trying to fill the ‘Beer-ometer’ all the way to the top to meet our $5,000 goal,” says CSC Event Coordinator Erin Mjelde. “For those that enjoy a good brew, this is a fun way to gather with friends after work and raise some much-needed funds as well.”
In addition to the fundraising going on at Central Coast Brewery, there are four other participating locations that will be serving Pink Beer, crafted by Master brewer Brendan Gough from CCB, throughout the month of October and donating a $1 of each beer sold to CSC:
• The Pour House in Paso Robles, located at 525 Pine St.
• Luna Red in the Network Shopping Center, 1023 Chorro St in SLO
• Spikes at the Old Creamery, 570 Higuera St. in SLO
• Hot Shots, 250 Pomeroy Ave. in Pismo.
“This is a fun way to bring attention to the very serious battle that millions of women face every year – breast cancer,” says CSC Executive Director Christie Kelly. “Teaming up with Central Coast Brewery, and having other business owners join in, will have a lasting effect on many of our local breast cancer patients and their loved ones.”
More about The Cancer Support Community
The Cancer Support Community – California Central Coast provides ongoing education, navigation, counseling and support to the community at large including at-risk populations. Part of an international program, the local office is based in Paso Robles and helps to provide educational opportunities for the medical community with cancer specific programs, forums and awareness campaigns throughout San Luis Obispo and Monterey counties. All services are provided free of charge.
The CSC mission is to help those affected by cancer and their loved ones enhance their health and well-being by providing a professional program of emotional support, education in order to learn vital skills that will enable them regain control, reduce isolation and restore hope regardless of the stage of disease. Most importantly, The Cancer Support Community – California Central Coast provides a home-like setting for people fighting cancer to connect with and learn from each other. For more information, see www.twcccc.org, call 238-4411, or stop by 614 13th Street in Paso Robles.
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